Budweiser Zero is an attack on American values


Nearly five years into this parenting thing, I can confidently say that there are very real downsides to literary acquisition — no longer being able to spell out tentative activities or treats like “P-A-R-K or I-C-E C-R-E-A-M,” for example. There are also certain benefits, however, as I learned recently when our oldest asked to examine a bottle I had just opened:

“Why does it say ‘King of Beers’? Is it because you’re the King of Beers, Papa?”

“You’ve got it. They put that on there just for me, because I’m King of Beers.”

“Does that mean Mama is Queen of Beers?”

“That’s why she married me.”

I mention the newfound azure in my veins not out of snobbery but to make it clear that I speak with royal authority when I declare that Budweiser Zero, Anheuser-Busch’s recently launched beer alternative, should be outlawed. In addition to no alcohol, the water-based substance is advertised as having zero sugar and only 50 calories.

According to a CNN report, the target audience for Bud Zero is “health-conscious drinkers that [sic] crave the taste of beer and don’t want to deal with a hangover” and “beer fans who are looking to be responsible in social settings.”

“You don’t always want to walk away being hungover or with a buzz,” adds Dwayne Wade, the new product’s celebrity endorser. “I loved the idea of being part of the conversation without having to drink alcohol.”

This leaves me with several questions. The first one is whether these people actually exist. Is there a single living American who really relishes the moist rice-y taste of our premier macrobrew but just isn’t down with the whole “If you have maybe 15 of these you could get drunk” thing? One would think that this is the whole point.

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Ditto the nonsense about “being part of the conversation.” Where are these conversations taking place, and with whom? In bespoke yoga studios or corporate sensitivity training seminars? If you are so worried about your weight — sorry, I mean your “health” — and so terrified of the remote prospect that you could be hungover tomorrow after having so much as a single beer, just save yourself the money and enjoy a glass — or gallon — of water among yourselves. I’m told that, in addition to having no calories and not bringing the prospect of intoxication, it is free in many of the parts of the country. The fact that athletes of all people are pushing this nonsense should make us weep for the days when Ken Stabler and Terry Bradshaw would show up proudly hungover on Sunday afternoons.

Forget impeachment or the dorks who want to cancel baseball again. The health and safety freaks who want to replace such formerly pleasant activities as “having a beer” with things their doctors say are totally risk-free are doing their best to erase the last vestiges of fun from our declining civilization. Whatever happened to doing something precisely because it wasn’t totally “safe”? Ten years from now I fully expect that …read more

Source:: The Week – Business


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