Glossy lids are here to stay. With Pat McGrath creating a high-shine blush lid at Valentino last year that triggered a domino effect with other runway beauty looks to come, and over 35,000 #glossyeyes posts on Instagram, it’s fair to say the latex-look lid isn’t going anywhere. As fresh and clean or as bold and bright as you choose, the look is part of the wave of more experimental and playful beauty seen both within the industry and online.
“They’re definitely an antidote to the traditionally ‘made-up’ look that people are increasingly moving away from,” Kirsty Gaston, freelance makeup artist for 3INA, reiterates. So how can we create the look at home? “The new Eye Gloss by 3INA is really easy to use, with a sponge applicator that means no brushes or applicators are necessary. It comes in four colors (including clear) so you can tone it down or up depending on how you’re feeling,” Gaston explains. “Just swipe the applicator straight across the eyelid for a really easy application, or dab on with fingers for a more understated shine.” Since the 3INA gloss isn’t yet available in the U.S. just yet, try M.A.C. Eye Gloss or Milk Eye Vinyls.
Of course, waterproof mascara is a must if you want your lashes to stay intact. Wait for the majority of the product to set before looking up, and you’re good to go. Click through to find the looks we’re loving and the products recommended to recreate them.
Why choose between matte and gloss when you can do both? Kira Lynn created a smokey look by first applying matte shadow to her lid, and went in afterward with gloss around her eyes, including the inner corners. She used Flesh Beauty’s Fleshpot Eye & Cheek Gloss to achieve the Instagram-worthy shine.
Makeup artist Nam Vo gave this model the perfect glossy lids by gliding on Milk Makeup’s Eye Vinyl in ‘Bridge’ over a shimmery eyeshadow base.
Makeup artist Anne Sophie Costa created this look for 3INA’s Valentine’s Day Collection. Sweeping a pink shadow across lids, she used the brand’s The Color Eyeliner in 505 for a contrasting red cat eye flick. To all our friends in the States: Try Vivid Brights Eyeliner by NYX.
London-based makeup artist Bea Sweet goes for gloss with Burberry’s Kisses Gloss in Nude Beige, before applying false lashes.
Neatly follow your socket line from inner to outer eye, before filling with product. Apply mascara to bottom lashes for a contrast between black and pink.
Sunset eyes took Instagram by storm recently, with everyone experimenting with orange, yellow and red hues. Antoinette Mahr tried a Halloween-inspired ombré look, using Suva Beauty’s Matte Shadows in Papaya and Electric Slide, Anastasia Beverly Hills Modern Renaissance Palette, and Kat Von D’s (sold out) Mi Vida Loca Palette. She topped it all off with New York Color Liquid Shine Lipgloss.
You only have to look to industry giant Pat McGrath to see how it’s done. At …read more