Amazon quietly unveiled its new in-house skin-care brand Belei earlier this year, and since then, it’s been a dark horse of affordable beauty products that you can buy on Prime. The entire collection is free of parabens, phthalates, sulfates, and fragrance, not tested on animals, and come in bottles sourced from recycled materials — pretty compelling considering the price point. So, ahead of this year’s Prime Day, we’ve done a deep dive into the brand’s entire scope of products — serums, moisturizers, cleansing wipes galore — to bring you our honest feedback on what’s worth adding to cart.
Whether you’ve got dry skin or are feeling extra oily (summer skin probs, amirite?), Belei has something for almost everyone. And while all non-sale prices are under $40 year-round, with Prime Day right around the corner and deals excepted on their top in-house brands, this might be your chance to shop the entire suite at seriously steep discounts. Study up before you make the purchase and see what Refinery29 editors had to say about the entire line.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Charcoal Balancing Mask
“I used this in the morning after washing my face (with hand soap). It has a nice consistency and went on easily. I’m wasn’t sure if I applied enough, but after 15 minutes I rinsed my face and my skin seemed smoother and brighter. I waited for a few minutes to apply moisturizer as a test — usually, if I don’t apply moisturizer immediately after washing my face, my skin starts to feel super dry and tight. But my skin actually felt really hydrated. I probably could have gotten away with not applying moisturizer at all, but I put on a little sunscreen because I was going outside. This was actually my first time using a mask, so I don’t have a lot to compare it to, but I liked it and would definitely use it again.” — Emily Ruane, Fashion Market Writer
Belei Charcoal Balancing Mask, $18, available at Amazon
Oil-Free Face Moisturizer
“I have oily, acne-prone skin, so I was initially a little nervous about the texture of this day cream, which is a bit thicker than I usually use. The opaque, white cream took a little blending before fully disappearing into my olive skin (I’m not about that ghostly life), but surprisingly didn’t feel greasy or heavy on, and SPF 50 is great for shielding my skin from UV rays.”— Karina Hoshikawa, Beauty & Wellness Market Writer
Belei Oil-Free Face Moisturizer, $22, available at Amazon
Blemish Control Spot Treatment
“Benzoyl peroxide and salicylic acid are two industry-standard ingredients for zapping zits, but Belei’s spot treatment was surprisingly gentle. While it didn’t irritate my skin — …read more