Last night ITV unveiled the new eye logo for Big Brother 2026, and it’s giving reality TV fans something they’ve not felt in a long time: hope.
The eye, which at first glance appears to be a simple photo of a human eye with a purple iris but, on closer examination, is a collage made up of various people’s peepers, has impressed a fair few fans since it was revealed.
On X, @gtothet123 joked: ‘Whattttt it actually looks good this year!!!!??!?!?’ while another said it was the ‘best eye ITV had ever made’.
Others, however, noted that the new Big Brother eye looked very similar to the poster for one of the greatest movies ever.
Specifically, they think it looks an awful lot like The Truman Show poster, which used a similar collage style.
The Truman Show would be an apt film for Big Brother to draw inspiration from, considering it’s about a man – played by the always watchable Jim Carrey – whose entire life is being broadcast to the world as a TV Show.
In fact, a number of people have described The Truman Show as one of the most prophetic movies ever made.
Writer Anthony Frajman noted that the film ‘foretold the rise of reality TV, mass surveillance, social media, influencer marketing and our increasing obsession with celebrity.’
![From Initial Big Brother: SR3 on ITV2 and ITVX Pictured: New Big Brother eye. This photograph is (C) Initial and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://metro.co.uk/wp-content/uploads/2026/08/SEI_267166243-275c.jpg?quality=90&strip=all&w=646)
Still, before you start accusing Big Brother of copying The Truman Show’s homework, it is worth noting that both the film and the once popular reality show both debuted in 1998.
ITV is promising that this new series of Big Brother will be the biggest yet.
According to a press release across the extended eight-week run, ‘viewers can expect ambitious tasks, high-stakes nominations and dramatic live evictions as the housemates face challenges at every turn in their bid to outlast their rivals.’
They’ve also revealed that AJ Odudu and Will Best are back hosting.
Anyway, Big Brother fans are very excited by this new eye, and they’ve been sharing their thoughts on Reddit.
Euphoric-Pop3449 noted: ‘First time they’ve used a human eye on a civilian Big Brother since series 1.
‘Perhaps a hint they have taken casting seriously and have regular people? Either way, definitely says “we are doing things differently this year.”’
‘A new eye for a new era, I hope,’ added Reyadyinforit. ‘This is promising as it’s a move away from the childish eye logos of the last three seasons.’
Meanwhile, clananik wrote: Instantly seems more mature and not oversaturated. It’s only a logo, but this already makes me feel mildly hopeful it won’t be another season of ITV dross.’
ITV’s Big Brother revival has received a mixed response from fans.
While the 2023 reboot managed to draw in 2.5 million viewers for its launch and viewership has remained strong, critics and fans alike often claim the series lacks the sharper edge of the Channel 4 era.
The brand-new series of Big Brother returns this autumn on ITV2 and ITVX.