Davina McCall, 56, took drastic action to look sexier after ‘disappearing’ in her 40s

Davina McCall was determined to be seen after ‘disappearing’ when she turned 45 (Picture: Shutterstock)

Davina McCall noticed when people stopped looking at her on the street when she reached her 40s, and took drastic action to change it.

The Big Brother legend admitted she was ‘gutted’ when she turned 45 and realised men no longer checked her out on the street – and even missed the wolf-whistling.

Davina, 56, clarified that while ‘obviously I wouldn’t want to be harassed … there was nothing.’

Having spent her 30s getting ‘attention,’ she said she felt she had ‘disappeared’ and was ‘non-existent’ when she turned 45, as if she ‘blended into the wallpaper’ and ‘nobody heard me or saw me.’

But, speaking at the online Mid Life Sex Festival online event on Thursday, Davina shared how she regained her confidence, as she decided ‘I’m going to make you see me.

‘I decided I wasn’t going quietly,’ she said according to the Mail Online.

The TV icon has been on our screens for decades (Picture: Getty Images)

She said she was often noticed in her 30s – but ‘wasn’t going quietly’ when she stopped getting attention (Picture: Getty Images)

Adding that she didn’t need people ‘to fancy me … just to see me,’ she began ‘making more of an effort’ in her appearance than she ever did in her younger years.

She advised any women wanting to do the same to exercise, eat well, use hormone replacement therapy if needed, and most of all do ‘acts of self love’ – as ‘you have to desire yourself before anyone else will desire you.’

Davina now makes more of an effort in both her appearance and self-love than she did in her younger years (Picture: WPA Pool/Getty Images)

The star has been in a ‘magical’ relationship with boyfriend Michael Douglas for five years (Picture: Getty Images)

Davina went on to encourage women to desire themselves in every way, calling masturbation ‘one of the greatest joys’ – and declaring ‘every woman should have some lube and a sex toy that works for her in her bedside table.’

The TV icon has been married twice, and is currently in a relationship with hairstylist boyfriend Michael Douglas, who she describes as ‘magical’.

Davina, who last year hosted dating show My Mum, Your Dad, told a press screening: ‘In your forties and fifties and when you’ve got children, life is complicated, but more than ever you feel that you are at a point in your life where you deserve to find love.

‘They deserve to find love and spend the rest of their lives with somebody,’ she went on, before becoming emotional and having to pause, apologising to the audience.

‘It’s about opening the door and coming home to someone.’

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