An analyst believes Rockstar should be selling GTA 6 at over double the price, describing it as the ‘pinnacle of triple-A craftsmanship’.
Rockstar announced the price of GTA 6 last month and despite fears of a £100 price tag, the final price was surprisingly reasonable.
The highly-anticipated sequel’s standard edition costs £69.99, while the Ultimate Edition, with a bunch of cosmetic extras, costs £89.99. This is in line with other triple-A games like Call Of Duty and EA Sports FC, both of which come out on a yearly basis – unlike GTA.
While the recommended course of action would be to stay quiet in case Rockstar realises it could charge a lot more, one analyst has ruined it for everyone by pointing out Rockstar could easily double the price.
‘I think Rockstar is charging way too little for this game,’ tech analyst and Stratchery founder Ben Thompson said on TBPN. ‘They should be charging like $200 (£149) for this game.’
Thompson goes on to describe GTA 6 as ‘the last great game’, adding: ‘It was mostly all made pre-AI. It is the pinnacle of triple-A craftsmanship. Years and years and years of blood, sweat, and tears. To the extent where you have the Twitter analysts like, counting cigarette butts outside Rockstar’s offices to see how much crunch they’re in right now.’
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He added: ‘I feel compelled to buy GTA 6, just in honour of it existing. Even if I don’t know if I’m ever going to play it. I’d be happy to pay $200. $80 is ridiculous. They should charge more.’
In the podcast it’s more obvious he’s talking somewhat tongue in cheek but he isn’t exactly wrong. Although at a time when games companies are squeezing people for every last penny, during a global memory shortage, it probably would’ve been best to keep quiet.
If anything, GTA 6’s price might be indicative of Rockstar’s confidence in how much it will sell when it does launch. Although they’ll still make more money from microtransactions, so it’s not in their best interest to make the cost of entry, for owning the game, unusually high.
Take-Two CEO Strauss Zelnick talked earlier this year about how he wanted a ‘reasonable’ price for GTA 6. ‘Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery,’ he said.
‘How you feel about something you buy is the intersection of the thing itself and what you pay for,’ he added. ‘Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.’
GTA 6 launches across PlayStation 5 and Xbox Series X/S on November 19, 2026.
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