- Jeremy Clarkson bans non-100% British cakes from his pub, The Farmer’s Dog, to support British farming
- The pub now stocks a UK-made ketchup after previously banning it for lack of fully British-sourced options
- Clarkson admits his strict British-only ingredient policy increases costs, but he remains committed to the principle
Jeremy Clarkson has taken his ‘100% British’ pub campaign to a whole other level.
The 65-year-old Clarkson’s Farm star opened his own Farmer’s Dog boozer well over a year ago, and has remained committed to making sure everything they sell uses ingredients within a 16-mile radius of the venue.
He’s extended that local produce rule to customers bringing in their own birthday cakes, meaning they’re banned unless they follow the same strict guidelines.
As reported by The Sun, he warned a customer wanting to bring their own tasty treat into the pub for a birthday celebration.
In an email, the Farmer’s Dog replied: ‘As part of our commitment to back British farming, we kindly ask that only 100% British food products are brought into the pub, this sadly includes birthday cakes.’
Customers will be disappointed by the restrictions, but over summer things took an exciting turn as Jeremy lifted his longstanding ketchup ban.
Because he couldn’t find a fully UK-sourced ketchup, it wasn’t on the menu, and there was even a sign in place telling punters not to bother asking for it.
In August, UK firm Condimaniac rose to the challenge with a sauce made from Isle of Wight tomatoes, Hampshire apple cider vinegar, Essex salt and British sugar, rosemary, carrot, and onions.
The Farmer’s Dog placed an order on the ketchup, according to the firm, who made over 1,000 bottles for the batch, which included their own thickener for the sauce using onions and carrots.
Former Top Gear host Jeremy has admitted the decision to only use British ingredients is a costly one, with black pepper alone costing 10 times more compared to importing it.
‘Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going be priced at about £45. But I’m not a business-minded person,’ he wrote in The Times.
‘So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is and just charged that.
‘It’s possible that for every customer who comes through the door I’d lose about £10.’
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.