Jeremy Clarkson has a farm, a pub, a shop, and an online store where he sells everything from T-shirts to a candle named ‘This smells like my b******s’ – yes, really.
So, what else is left for him to branch out into?
Well, look no further than a farming version of OnlyFans.
Before your imagination starts running wild, we should point out that there isn’t any explicit content on here – it isn’t the Bonnie Blue type of app.
Instead, Clarkson has made a platform to rival the likes of Airbnb, giving fellow farmers the chance to advertise ‘unique experiences’ in rural areas.
Aptly named Only Farmers, the site launched in May and already has listings from farms promoting overnight stays, tours, animal meets, and catering.
For example, Springfield Farm in Penicuik, Scotland, advertises £220-per-night stays in their glamping pods, while Jacksons at Jedburgh charges £15 for a self-guided visit to meet and feed its animals.
Alas, Diddly Squat in Chipping Norton hasn’t listed any ‘experiences’ just yet. But it’s early days, meaning the chance to meet the Clarkson’s Farm stars and receive a guided tour might be a future possibility.
Explaining the purpose of the app, Clarkson, 66, who bought his 1,000-acre farm in 2008 and began farming it in 2019, writes on his page: ‘There are experiences in the countryside you never knew existed.’
The website further states in its FAQs: ‘The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events.
‘Only Farmers is launching with UK farms first while welcoming visitors from around the world to discover the British countryside.
‘From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.’
As for pricing, it adds: ‘Farmers pay a 7.1% commission only on confirmed bookings. The first £300 earned through Only Farmers is completely free.’
Customers ‘pay the farm’s listed price plus a 2.5% customer service fee at checkout’, and have the option to tip, 100% of which goes ‘straight to the farmer’.
As well as Clarkson, there are plenty of other recognisable faces on Only Farmers, including farm manager Kaleb Cooper and Clarkson’s girlfriend, Lisa Hogan, who recently announced her own farmers’ dating show for ITV.
‘This is real farms. Real people. Real countryside,’ states fan-favourite star Kaleb on his profile.
Built ‘by farmers, for farmers’, Only Farmers is the latest venture for Clarkson to take on and comes amid the launch of season 5 of Clarkson’s Farm on Amazon Prime Video.
After deciding to begin farming his land himself, he opened his Diddly Squat Farm Shop in 2020 to initially sell organic produce. Now, it also has an online store and stocks various merchandise.
Then, in 2023, Clarkson purchased The Windmill for £1million and got to work on the renovations.
A year later, he opened the doors to the Oxfordshire pub and restaurant, The Farmer’s Dog, which has proven wildly successful – even if a pint will set you back £7 and those with food intolerances were nearly banned.
Perhaps his most surprising project, though, comes in the form of Clarkson’s farmers’ choir, who triumphed on Britain’s Got Talent this year, going on to win.
At first, the choir was formed by Clarkson to appear in his beer advert, but having enjoyed it so much, they stuck with it and began using their newfound fame to raise awareness of mental health issues within the farming community.
After securing Amanda Holden’s golden buzzer at their BGT audition, the choir impressed in the live shows and made the final, where they beat nine other acts to win the £250,000 prize and a slot on the bill at the Royal Variety Performance.
As the Hawkstone Farmers Choir was declared the winner last month, Clarkson, sitting in the audience, jumped out of his seat to celebrate, visibly emotional.
Choir member Katryna Shell told hosts Ant and Dec, as they tearfully soaked up their moment of glory: ‘We are the first-ever choir to have won.
‘This is for all the farmers out there, for anybody that’s struggling; it’s not a taboo subject. If you’re not OK, speak up. This is for the farmers.’
In a video shared on Instagram by Simon Cowell afterwards, the TV star praised the singers for working ‘so hard’.
‘It’s the best thing ever, Simon,’ he added of their win. ‘Thank you for having them.’
The new season of Clarkson’s Farm is now streaming on Amazon Prime Video
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