Justin Bieber is stepping into his new era with a bold makeover to match.
On Thursday, September 4, the 31-year-old superstar was seen leaving the legendary Jim Henson studio in Los Angeles, just hours before his next album âSwag II âwas set to hit streaming at midnight, according to the Daily Mail.
Riding shotgun in a black Denali, Bieber revealed a full, untamed beard paired with a freshly buzzed haircut, giving him a rugged yet polished edge.
Adding to the striking transformation, the pop icon sported a glinting nose ring, a gold earring, and a playful green star sticker across his forehead.
Shielded by metallic silver sunglasses and keeping a straight face, Bieber looked every inch the artist preparing for a big drop.
Bieberâs New Album
The father-of-one teased the album rollout on Instagram, flooding his feed with pink-themed artwork and videos of billboards lighting up major cities from New York to Seoul.
Fans had already spotted hints of the project in London, but Thursdayâs posts were the first to lock in the official release.
The album cover features not only bold âSWAG IIâ lettering but also a family snapshot of Bieber with wife Hailey and their baby boy, Jack Blues.
The timing makes âSwag IIâ especially notableâitâs arriving less than eight weeks after âSwag,â his seventh studio album, surprised listeners in July.
That record drew attention for weaving in raw reflections on fame, personal challenges, and even his marriage.
Tracks like âDaisiesâ offered a rare glimpse into tensions between the singer and Hailey, whom he wed in 2018, while lighthearted interludes with comedian Druski balanced the heavier themes.
Hailey Bieber Was Supportive From Afar
While Justin commanded attention on the West Coast, Hailey Bieber, 28, was in New York making business headlines of her own.
The Rhode founder marked the brandâs expansion into Sephora stores across the U.S. and Canada with a chic all-black look at The Twenty Two Hotel.
Justin Bieber even shared an image showcasing his support for her big day.
She later wowed in a strapless gown at a Rhode celebration, capping off a major day for the couple.
The Rhode Beauty founder shared numerous posts to social media supporting her husband.
She began by wishing everyone a, âHappy swag II day.â
She then added screenshots of some of the tracks she was listening to. Hailey shared the song âBad Honey,â adding, âthis is my [explicative].â
She also shouted out âLove Song,â âI Do,â and âWhen Itâs Over.â
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