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Kim Kardashian’s SKIMS Set to Become a Mostly In-Store Brand

<p id=”par-1_95″><a href=”https://www.cheatsheet.com/news/kim-kardashian-just-made-underwear-weird-and-the-internet-cant-decide-if-its-genius-or-gross.html/”>Kim Kardashian’s SKIMS</a> has rapidly evolved from <a href=”https://www.cheatsheet.com/news/kim-kardashian-west-explains-her-two-major-mistakes-when-launching-skims-shapewear.html/”>a simple shapewear concept</a> into a full-blown fashion empire redefining modern basics. Known for its inclusive sizing and sleek minimalist aesthetic, the brand has become a go-to for consumers seeking comfort without sacrificing style. What began as Kardashian’s answer to the outdated shapewear market has expanded into loungewear, menswear, swim, and high-profile collaborations, cementing SKIMS as one of the most influential apparel brands of the decade. And the company officially <a href=”https://www.cheatsheet.com/news/kim-kardashians-brand-outearning-khloes-celebrity-beating-both.html/”>has the profit to prove it</a>. Here’s what to know — plus, the brand’s plans for the future.</p>

<h2 class=”wp-block-heading” id=”h-kim-kardashian-s-skims-brand-is-now-worth-5-billion-and-will-have-more-brick-and-mortar-stores-in-the-future”>Kim Kardashian’s SKIMS brand is now worth $5 billion and will have more brick-and-mortar stores in the future</h2>

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<p id=”par-2_69″>What started in 2019 as a modest shapewear line has now transformed into a fashion powerhouse. SKIMS, co‑founded by Kim Kardashian, just raised $225 million in fresh funding and reached a valuation of $5 billion. This latest milestone signals more than just good timing. It reflects the growing confidence of major investors (led by Goldman Sachs Alternatives and BDT & MSD) that SKIMS is poised for substantial expansion beyond its shapewear roots. </p>

<p id=”par-3_22″>According to <a href=”https://www.cnbc.com/2025/11/12/skims-5-billion-valuation-funding-round.html” target=”_blank” rel=”noreferrer noopener”>CNBC</a>, the shapewear company was worth around $4 billion in 2023. In 2022, the company was valued at $3.2 billion.</p>

<p id=”par-4_50″>So, what does SKIMS plan to do with this funding? The company will accelerate its plans to build more brick-and-mortar international stores and work on product innovation. Currently, SKIMS has 18 stores across the US and one in Mexico. Additional plans are in place to open stores overseas in 2026.</p>

<p id=”par-5_29″>“This milestone reflects continued confidence in our long-term vision, and coupled with disciplined execution, positions SKIMS to unlock its next phase of growth,” CEO and co-founder Jens Grede stated.</p>

<p id=”par-6_40″>In a move that SKIMS lovers may not see coming, the company also plans to transition into a “predominantly physical business” in the future. Considering the brand started online as a direct-to-consumer brand, this is the biggest change of all.</p>

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