ITV has announced that Lorraine will no longer be one hour long as they cut the show’s run-time in half.
The broadcaster announced a huge shake-up today that meant that Lorraine was getting rather short end of the stick as the runtime was cut down.
The show, which typically runs on weekdays from 9am-10am will now run from 9.30am to 10am, for 30 weeks of the year on a seasonal basis.
The announcement from ITV stated that additionally, the show would run on a ‘seasonal basis for 30 weeks of the year’ rather than throughout the year as it previously ran.
Like Lorraine, Loose Women has also been cut down to a 30-week schedule, taking up the ‘seasonal’ schedule it operated on until 2016.
Loose Women has retained its normal slot in the daily diary, continuing to take place on weekdays from 12:30pm to 1pm.
It was announced that these major changes will be enforced in January 2026.
It was added that Good Morning Britain (GMB) will now run from 6am to 9:30am, filling the half-hour slot originally held by Lorraine.
GMB, with an additional half hour added to the scheduled, will now have a wider scope of coverage alongside its typical mix of interviews, news, and debates.
The show will now reportedly beproduced by ITV News at ITN and include more ‘regional news, agenda-setting investigations, exclusives, and analysis of the biggest stories of the day.’
Additionally, when Lorraine is off air, GMB will fill the slot entirely and run from 6am to 10am.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained the changes in a statement.
‘Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
‘These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.’
This Morning will not be affected by the shake-ups, retaining its 10am-12.30pm slot on weekdays throughout the year.
However, it will be moving to a central London location, along with Lorraine, This Morning, and Loose Women.
Lygo added that ITV plans to ‘support’ staff during the transition.
‘I recognise that our plans will have an impact on staff off-screen in our Daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.
‘Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award-winning news, views and discussion as we enter our eighth decade.’
Got a story?
If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us celebtips@metro.co.uk, calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.