Influencer and aspiring chef Brooklyn Beckham says he hasn’t worked in five years.
As son to Sir David and Victoria Beckham, who have accrued a vast fortune between them after their successes in the music industry (for now-fashion designer, Victoria) and the sporting realm (for football icon David), with the couple’s personal wealth now estimated to be around £1.185billion, it’s perhaps not necessary.
He tied the knot with actress wife Nicola Peltz Beckham, 31, in 2022; she is the daughter or American businessman and investor Nelson Peltz, who is thought to personally be worth around $1.5bn (£1.12bn).
But Brooklyn, whose individual net worth is thought be around $10m ($7.48m), has tried various other careers over the years – including photographer and model.
However, he is now deeply committed to his hot sauce brand.
The 27-year-old launched Cloud23 in 2024 and said during an event this week that he ‘hasn’t worked in five years’ due to his passion for the brand.
‘Four years ago I was trying to work out what I wanted to do with my life, what I wanted to do for work.
‘Basically my wife and I got really drunk in our apartment while making hot sauce.
‘I watched a short little video on how to make it and the next day I tried it again. I really wanted to see what I could create,’ he told the audience at the Tribeca Film Festival in New York on Monday, per The Daily Mail.
A high-end organic sauce brand, which launched exclusively at Whole Foods in the US and is now available at Erewhon, Amazon and Planet Organic, its two different flavours – hot habanero and sweet jalapeño – retail for £15 each.
He also revealed: ‘I’m always calling the CEO on Sunday at 10pm with a crazy idea of what direction we might go in or a condiment idea. I’ll call with a ridiculous idea.
‘I can come across as annoying sometimes.’
Brooklyn was speaking as part of the From Passion to Product: Building a Culinary Brand That Lasts panel on the Tribeca X main stage, alongside Cloud23 CEO Jeff Day.
He’s previously caught heat from fans for some of his enthusiastic culinary videos on social media, including when he made almond milk with ‘enough vanilla extract to kill a man’ and left fans divided with his ‘raw’ beef as part of a a ‘Michelin-style’ Sunday roast.
His past Cookin’ With Brooklyn series also raised eyebrows in 2022 when it was reported that an eight-minute episode in which he was filmed making a bagel sandwich with coleslaw, a hash brown and fried sea bream had a crew of 62 people and cost $100,000 (£74.8k) to produce.
Brooklyn has been in the headlines this year mostly for the feud between him and his parents, which he finally confirmed in an explosive statement on Instagram in January after he and Nicola were noticeably absent from milestone family events, including celebrations for David’s 50th birthday and his knighthood ceremony.
None of the Beckhams were invited to Brooklyn and Nicola’s vow renewal ceremony last summer either.
He accused his parents of ‘controlling’ him and always putting ‘Brand Beckham’ first while declaring that he now was ‘standing up’ for himself and did ‘not want to reconcile’ with them.
He also accused his family of having tried ‘endlessly to ruin my relationship since before my wedding’, before memorably claiming his mum was ‘dancing inappropriately’ on him during what was meant to be the first dance with his new wife.
While David and Victoria have largely stayed tight-lipped over the fallout, the 52-year-old former Spice Girl made a veiled allusion to the parenting of Brooklyn and his siblings, Romeo, 23, Cruz, 21, and Harper, 14, when discussing the family’s commercial empire on Emma Grede’s podcast Aspire in May.
‘When David and I first met, it was never our intention to start a brand. People talk about “Brand Beckham” – that has happened so organically,’ she responded when asked how she decided what stayed private and what became part of the family brand.
‘While he was doing Brylcreem and Adidas, the Spice Girls were doing Walker’s crisps, Pepsi, Chupa Chups lollies, deodorant,’ she said of their early careers ans brand deals, insisiting that ‘Brand Beckham’ was ‘never something that we even discussed’.
She then went on to acknowledge how her children have factored in their businesses, insisting she was ‘never pushy’.
‘Our children have had a very different upbringing to myself and David and I think the world is also a very different place now to what it was when they were younger,’ the chart-topper pointed out.
‘We’ve always tried to protect the children as much as we can, we’ve always been very close.’
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