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New ITV show to give away ‘biggest prize in British TV history’

Editorial use only Mandatory Credit: Photo by ITV/Kieron McCarron/Shutterstock (15509284j) Mel Giedroyc & Sue Perkins. 'Win Win with People's Postcode Lottery' TV Show, Series 1, Episode 3, UK - 20 Sep 2025 Win Win with People's Postcode Lottery, is a British ITV entertainment show, hosted by Mel Giedroyc and Sue Perkins, which gives players the chance to win amazing prizes. The People's Postcode Lottery is a brand-new, big-money game show, with larger-than-life personality contestants who appear in the WIN WIN studio every week for six weeks. Prizes include dream holidays, cars and once-in-a lifetime sporting & entertainment experiences. The series also builds to an epic finale where one contestant is GUARANTEED TO WIN at least ONE MILLION POUNDS.
The ITV gameshow allows viewers from home to win prizes (Picture: ITV/Kieron McCarron/Shutterstock)

A new ITV game show is set to make history this weekend by giving away the biggest prize in British TV history.

Mel Giedroyc and Sue Perkins’ Win Win with the People’s Postcode Lottery sees both contestants and viewers from home answer survey-style questions based on what the British public think.

After the series made its debut on Saturday September 6, prizes have ranged from dream holidays to luxury cars and tickets to major sporting events.

But, over the course of the series it has slowly been building up to this Saturday’s final episode which will see one contestant win a jackpot of at least £1million.

Each time a player in the studio got offered the chance to trade, one viewer at home also won a spot on Millionaire’s Row.

A total of 19 people have made it to the final – either by trading a prize in studio, or by winning the spot from home – and on Saturday they will go head-to-head in a bid to win it all.

The series made its debut on September 6 (Picture: ITV/Kieron McCarron/Shutterstock)
One contestant will win it all when the series concludes this Saturday (Picture: ITV/Kieron McCarron/Shutterstock)

Speaking to the Mirror, Sue, 55, said: ‘Saturday’s show really is going to be a night like no other. The prizes are phenomenal – Ashes tickets, holidays, cars, a brand-new kitchen, and a cuddly toy.

‘No, there’s no cuddly toy, but there is ONE MILLION POUNDS.’

She added: ‘The thrilling thing, of course, is that all of this is going to be won by one person, and that person might even be a viewer turned contestant, who simply signed up, joined in from their sofa and got the surprise of their life.’

Co-host Mel, 57, also told the publication: ‘Imagine winning £1m and then someone saying, ‘Oh, don’t forget you’ve also won a holiday, a car, tickets to the Ashes, Take That tickets…’ and on and on it goes.

‘The fact it could be a viewer-turned-contestant adds another incredible layer of drama. It’s the finale to end all finales.’

The series could see the largest ever total given away (Picture: ITV/Kieron McCarron/Shutterstock)
Former Great British Bake Off hosts Sue and Mel have reunited on this project (Picture: ITV/Kieron McCarron/Shutterstock)

All together, the collective prize pot is around £1.5million.

This means it has matched Ant and Dec’s former gameshow Red or Black? in 2012.

Previously, the largest prize ever won on a UK TV show was when Graham Fletcher won the jackpot after spinning a roulette wheel and correctly guessing it would land on black.

But, following criticism that Red or Black? was based on luck rather than skill, the series was axed after two runs.

Win Win airs at 7.30pm on ITV1 this Saturday.

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