Rihanna showed off her natural curls ahead of her Fenty Hair launch

Rihanna is minting money with her wildly popular Fenty Beauty line, and she’s largely a billionaire from Fenty Beauty, although she obviously has other businesses and her successful music career. Last week, Rihanna announced an expansion – she will debut Fenty Hair products later this week. Earlier this year, Beyonce launched her haircare line, Cécred, which seemed like it was full of good products. It came across as a thoughtful extension of Beyonce’s personal brand and it felt like Beyonce was truly trying to give women some better haircare options. I’m not sure Rihanna’s Fenty Hair line is being seen as anything other than a cash grab.

That wasn’t all though – Rihanna was criticized for sharing some Fenty Hair promotional images where it definitely appeared like she was wearing a blonde pixie wig. The internet was definitely clowning on those pics, especially the one where it looked like Rihanna was getting her wig washed. So… Rihanna decided to show her natural hair in an outing on Sunday. She stepped out in New York ahead of the Fenty Hair launch and showed off her natural curls and short hairstyle. She looks cute… so why was she selling haircare products while wearing a wig?

Rihanna for her haircare line Fenty Hair. pic.twitter.com/hfIPTqj8xZ

— Pop Base (@PopBase) June 8, 2024

my hair has always been a huge part of my career and personal evolution, and #fentyhair was created to keep up with our hair and lifestyle- while constantly strengthening and repairing our hair with each use

I can’t wait for y’all to experience this!! hit the to sign up &… pic.twitter.com/TC30Hvcyma

— Rihanna (@rihanna) June 5, 2024

#fentyhair pic.twitter.com/CEd7fVAbh1

— Rihanna (@rihanna) June 5, 2024

Photos courtesy of Backgrid.

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