GTA 6 might be more affordable than expected based on new comments from Take-Two’s CEO, as he gives hope to L.A. Noire fans.
While many fans are simply hoping GTA 6 actually launches on November 19 this year, and isn’t delayed again, another hanging concern is how much the game will cost.
We’ve already seen the likes of Nintendo breach the average £70 price for big titles with Mario Kart World, and some analysts predict GTA 6 could be closer to £100.
Rockstar hasn’t announced anything regarding the game’s price, but Take-Two CEO Strauss Zelnick did comment on their attitude to pricing games during a recent conference.
Speaking at iicon, a conference for video game executives, Zelnick (via IGN) said: ‘Consumers pay for the value that you bring to them, and our job is to charge way, way, way less of the value delivery.
‘How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.’
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He added: ‘If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.’
While vague, the emphasis on ‘reasonable’ and charging ‘way, way, way less of the value delivery’ suggest GTA 6 could be cheaper than the £100 figure banded around by analysts. His comments are worth taking with some scepticism though, as he isn’t exactly going to shout about it if the opposite turns out to be true.
With the way many games are priced today, it’s possible the standard edition will be more in line with a £70 price point, with a deluxe edition with some enticing goodies (a fancy map of Leonida?) being closer to £100.
Elsewhere in the conference, Zelnick reiterated that the GTA 6 marketing campaign would begin ‘soon’, so it’s presumably still on track for summer. Interestingly, he also gave some hope to people clamouring for a sequel to 2011’s L.A. Noire.
As reported by Game File, Zelnick was asked if the studio is considering making more L.A. Noire games, to which he simply replied, ‘yes’.
However, he quickly back-pedalled slightly, adding: ‘You never know. The answer broadly is we’re looking at doing something in the future with all of our intellectual property, but nothing to announce.’
L.A. Noire is an action adventure game where you solve cases as detective Cole Phelps. While there hasn’t been a sequel, an enhanced version of the game was released on Switch, PlayStation 4 and Xbox One in 2017, along with a VR port.
The game’s developer Team Bondi were shut down shortly after release, but L.A. Noire’s director, Brendan McNamara, did rejoin Rockstar in March last year as the head of Rockstar Australia, so perhaps there is something in the pipeline.
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