The Apprentice star Simba Rwambiwa reckons he ‘would have been ripped apart’ in interview stage after being fired in week 10

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The latest star to be fired from The Apprentice 2023 has spoken out on narrowly missing out on a chance to take part in the fiery interview stage of the competition.

During tonight’s episode of the BBC series, Simba Rwambiwa was chosen as the latest candidate to be eliminated from the process by Lord Alan Sugar after his team’s dog food product design went awry.

Even though the product faltered over its protein-lacking recipe – which Megan Hornby was in charge of – and its packaging – which Dani Donovan took the reins of – Simba was on the chopping block, after struggling to have his ideas heard.

While speaking to after his elimination, the businessman admitted that while he was ‘gutted’ at the time to be fired in the boardroom, he thinks that he would have been ‘ripped apart’ during the dreaded interview round.

Lord Sugar announced his decision at the time by saying: ‘Simba, if you don’t say anything worth listening to, then are you somebody who could qualify to be my business partner?… They say every dog has its day and sadly, Simba, it’s not your day. It is with regret, you’re fired!’

Recollecting the moment, Simba said: ‘At the time I was absolutely gutted, because you’re so close to being in the final five and you don’t make it. But when I reflect on the whole process of my journey as well, I’m so happy to have got as far as I did. I was the last man standing as well, so that’s another massive win.’

Dani and Megan managed to avoid being fired, but Simba wasn’t so lucky (Picture: BBC/Fremantlemedia Limited)

Simba struggled to have his opinions heard in his final task (Picture: BBC)

He continued: ‘It’s bittersweet. Had I got through to the final five, I would have been ripped apart and my business would have been ripped apart. So do I want that? I don’t know. But also, I’ve now been fired. My business plan hasn’t been ripped apart. I still remain zen in some way.’

When looking back on his final time in the boardroom, Simba – who runs a home care business in Birmingham called Palmlove Care Services – confessed that he’s still at a loss as to why he was selected as the latest candidate to be fired by Lord Sugar.

‘To be honest with you, I still don’t understand the reasons now,’ he shared.

‘There were a lot of mistakes made in terms of manufacturing the dog food itself, a lot of mistakes were made in terms of the branding as well – things just didn’t really go well.

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‘Unfortunately, Lord Sugar decided I wasn’t the person that was going to be his next business partner. It’s one of those things, it is what it is, but overall, I’m super happy to have got as far as I did.’

Simba stressed that on the pet food task, he did try to contribute his own ideas, ‘but they didn’t make it into the final product’.

However, he acknowledged that he would have liked to have been more ‘outspoken’ with his peers on the show, when questioned over whether he had any regrets from his time on the programme.

‘In terms of regrets, I think that perhaps maybe I would have probably liked to be a bit more outspoken, caused a bit more controversy. I think that’s probably the only regret,’ he stated.

Victoria, Marnie and Rochelle are also through to the final five (Picture: BBC/Fremantlemedia Limited)

‘In terms of everything else, I really enjoyed the experience, learned a lot and made, I think, some lifelong friends.’

He became so close with his Apprentice co-star Denisha Kaur Bharj that she’s now managing his business’s payroll, he revealed.

‘The process has been amazing. Now I’m really focusing on my business Palmlove Care Services. We’re growing as a business. We’re recruiting and we’re expanding,’ Simba said, expressing his excitement over the business expanding to Manchester.

There are now only five people left in the process – Dani, Megan, Marnie Swindells, Rochelle Anthony and Victoria Goulbourne.

Will anyone come out of next week’s interview round unscathed?

Knowing what we know about the intense grilling that always comes with that stage of the competition, we have a feeling that the answer to that question will be a massive ‘no’.

The Apprentice returns next Thursday at 9pm on BBC One and BBC iPlayer.

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