Tyson Fury’s daughter Venezuela Fury has reportedly signed up for I’m A Celebrity: The Wild Frontier on ITV – and could make up to £50,000 from her appearance.
The 16-year-old is said to have been cast on the Canadian spin-off of the ITV reality show alongside her amateur boxer husband Noah Price.
The newlyweds will reportedly compete and be eliminated as a pair in the special anniversary edition of the show, hosted by Ant and Dec.
Pop culture and TV expert Nick Ede told Metro that they could ask for a fee between £75,000 and £100,000 as a couple, with the potential to push it higher if ITV is ‘keen’ to secure them.
Ede added: ‘They may not yet have the individual celebrity status that commands the enormous six- or seven-figure I’m A Celebrity fees we’ve seen in the past, but what they do have is huge curiosity value.
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‘Venezuela is part of one of Britain’s most famous families and, as Tyson and Paris Fury’s daughter, she comes with an enormous amount of built-in public interest.’
He went on to say that their newlywed status makes them ‘particularly attractive’ as a casting choice, with the ITV show offering the chance to see behind the TikToks and lavish Isle of Man wedding.
‘Audiences are fascinated by their relationship and their life together, and putting them into an extreme environment gives producers the opportunity to show a completely different side to them,’ said Ede.
He estimated Venezuela and Noah would be able to earn between £40,000 and £50,000 individually, but added: ‘The real financial value could come afterwards.’
Ede said that an appearance on the show that goes down well with viewers could ‘massively accelerate’ the couple’s earning power for brand deals and social media partnerships – as well as secure them their own reality show down the line.
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‘In that respect, I’m A Celebrity could be worth considerably more to them than the actual appearance fee,’ he said. ‘They are also valuable to ITV because they potentially bring a younger, social-media-savvy audience to an established television franchise.
‘Venezuela has grown up around fame but is only now becoming a personality in her own right, so there is a sense that viewers are discovering her.’
The couple are reportedly set to fly out to Callaghan Valley, British Columbia next month to film the episodes, according to The Sun.
Metro contacted ITV and Venezuela Fury’s representative for comment.