Celebrating the many facets of Asian youth pop culture and music, 88rising’s Head in the Clouds festival is back, taking place at Los Angeles’ State Historic Parkin Los Angeles this Saturday. After attracting more than 10,000 attendees at last year’s edition, the Asian-centric festival is expected to be bigger and better than ever, uniting the worlds of music, fashion, food and art in one place.

New this year is a second stage for dance and electronic talent, according to 88rising, a multimedia media company and label that bridges the gap between pop cultures in the East and West through music. In the four years since the first-ever festival of its kind started in the U.S., 88rising has championed many Asian artists in hip-hop and created a platform for them to showcase their work, on big stages in one of the most diverse cities in the country.

Headlined by 88rising’s two most emblematic acts-Joji and Rich Brian-the Head in the Clouds lineup reflects the biggest names in Asian entertainment today. From rappers to R&B singers to DJs to a boy band, the festival’s program highlights the diversity of genres and styles being created by artists that are largely underrepresented in the States. To offer a little navigation through the lineup of more than a dozen artists, we selected a few up-and-coming acts that are lesser known to the general public but you definitely can’t miss at the festival.

Jackson Wang is no stranger to LA. As one seventh of the massively successful K-pop group GOT7, the Hong Kong rapper has performed in California countless times-from KCON stints to their own concerts at The Forum. Having just wrapped up the group’s worldwide tour this summer, Wang is coming back sans the rest of GOT7 to perform for the first time his solo material he’s been releasing since 2017. Splitting up his year in two, he promotes half a year with the group and the other as the rapper “Jackson Wang from China.” For his breakout single “Papillon,” he rapped about finally attaining independence, and he often references his unwavering ambition in his tracks. In contrast with his work in the K-pop industry, Wang runs a largely one-man operation through Team Wang, his own agency set up for his promotions in China, overseeing everything from song production down to album cover art. Since launching his solo project, Jackson has sustained deals with such high-fashion brands as Fendi China, and he has collaborated with American rappers Gucci Mane and GoldLink. In several interviews earlier this year, Wang mentioned that his first album, Journey to the West, is scheduled for the latter half of the year, but with a handful of lose singles and an ardent, established fanbase, his debut performance at Head in the Clouds will surely be a fiery one.

Following a SXSW performance earlier this year and a change in the group’s lineup at the start of the summer, the K-pop boy group iKON performs in the City of Angels for the first time. Coming …read more

Source:: Daily times

      

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5 Can’t-Miss Acts at Saturday’s Head in the Clouds Festival | OC Weekly

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