Social media can help small businesses reach out to both existing and potential customers. When you make use of it in the right way, social media can help boost sales. Some entrepreneurs have built entire companies and customer bases on social media. If you don’t take the trouble to get it right, however, social media for small businesses can end up being a waste of time, or end up alienating people. What follows are 9 tips on how to do the best you can with your small business social media presence.

Think About How Social Media Can Help with Your Marketing Objectives

Too often, business owners simply get on social media because they feel obligated to be there. Before you become involved in social media, it’s important to think about what exactly it is that you wish to see it do for your marketing. You need to plan for how exactly social media can help you widen your customer base, and improve customer satisfaction and perception. You need to gauge your efforts to see how successful you’ve been.

Build Reputation and Authority

Social media isn’t simply about building a name for yourself among customers. Social media destinations such as LinkedIn can also help you network with industry personalities, and build authority among them. Authority in the industry can help your business attract better employees.

Do your Best to Start Interesting Conversations

Facebook’s algorithm is designed to boost posts that attract user interaction. If you post something that no one responds to, Facebook stops showing it to people. With Facebook’s recent focus on promoting social posts over business posts, it can only be harder than ever for businesses to reach their followers. It can take insight into the way people’s minds work to know how to get them to respond to you. If you’re a car dealer, for instance, simply posting the image of a happy customer with their car isn’t likely to get much interaction. If you tell your followers that it’s the customer’s first car, however, and ask them to share their own stories of their first experience buying a car, it could invite responses.

Be Appreciative

It’s important to understand that social media isn’t just a website where you simply tell the world about your products, your history and about your special deals. It’s also a place where you get in touch with the people who have mattered the most to you in your journey as an entrepreneur. Whatever other entrepreneurs or managers have taught you along the way, it’s a good idea to thank them on social media. Not only does it tell everyone on your social media pages more about who you are, it’s a gesture, as well, to the people who have shaped you.

Follow Metrics

Advertising on Facebook can bring great results. It takes a learning curve to truly understand what works and what doesn’t, however. You need to do more than just pay attention to vanity metrics like follows, likes or impressions. Instead, you need to measure the …read more

Source:: Daily times


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9 Tips to Help Your Small Business Do Well on Social Media

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