All executives at Johnson & Johnson are annually measured against a 75-year-old essay


alex gorsky

Johnson & Johnson CEO Alex Gorsky spoke at the CECP’s CEO Investor Forum in February, discussing the importance of creating long-term value.
Gorsky cited J&J’s 75-year-old “credo” as a major source of inspiration to the company.
The entire company participates in an annual survey measuring senior leadership’s performance against the credo, with resulting “credo scores.”
Gorsky and top executives will have regular “credo sessions” and work through case study scenarios to determine how to maintain the link between performance and ideals.
This post is part of Business Insider’s ongoing series on Better Capitalism.

Many companies have mission statements, and they’re handy to reference in all-hands meetings or a quarterly report, but they’re more for rhetorical purposes than anything else. But that’s certainly not the case at Johnson & Johnson, explained CEO Alex Gorsky at the Committee for Encouraging Corporate Philanthropy’s (CECP’s) CEO Investor Forum in February.

The forum was convened to discuss how CEOs and investors can have constructive dialogue around creating long-term value that benefits customers, employees, shareholders, and society, as opposed to embracing a toxic short-termism defined by myopic decisions. Gorsky said that the late Johnson & Johnson chairman Robert Wood Johnson, son of the company’s founder, was passionate about this issue back in 1943. It was the year he wrote the company’s “credo,” a 309-word mission statement published ahead of Johnson & Johnson’s initial public offering.

Gorsky said it remains “a huge source of inspiration and aspiration” at the company. He noted that he’s often met with skeptics who ask him, “Do your shareholders ever give a damn that you get out there and talk about that?” He said that it’s not a matter of whether they care, because it’s the driver of conversations he has with the company’s top five to 10 investors.

The credo opens with, “We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices.”

It then lists responsibilities the company has to suppliers and distributors, for making a fair profit; to employees, for respecting their dignity and paying fairly; to communities, for supporting charities, paying taxes fairly, respecting the environment, and fostering health education; and to stockholders, for making profits and continually growing the business.

“It’s an and-and document,” Gorsky said. “It doesn’t say take care of your patients and your consumers, or take care of your employees, and if you get a chance take care of the communities or your shareholders.”

The credo is in front of every J&J office in the world.

And each year, all 140,000 employees answer a 100-question survey that assesses the leadership team’s performance agains the credo’s values. (Gorsky said there is about a 93% completion rate of the survey.)

The resulting “credo scores” then influence individual promotions and the allocation of resources to different teams. “Over time we find a very tight correlation between …read more

Source:: Business Insider


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