Following Bella Hadid’s sizzling Los Angeles-themed campaign, Alo Yoga has named Kylie Jenner the face of its newest Pink Marshmallow collection.
The campaign, which was captured by star photography duo Mert & Marcus, features Jenner in pieces including the Alosoft Intuition Bra and High-Waist Intuition Capri, both in the brand’s new pink colorway. She also appears in existing Alo styles such as the Sunset Sneaker, Prismatic Jacket and Splendor Bra.
Rather than focusing on the spotlight, the imagery highlights quieter moments including movement, family time and slowing down. In a statement, Jenner said some of the most meaningful parts of her life happen when no one’s watching, adding that those moments of stillness help her feel grounded.
Alo executive vice president of marketing and creative Summer Nacewicz said the brand has long admired Jenner’s individuality and wanted the campaign to reflect the everyday moments that precede wellness, according to a statement provided to the company.
The Pink Marshmallow collection is available now through Alo’s stores and website.