Andy Jassy AWS

When Amazon Web Services announced a new product called Outposts, the tech world stood up and took notice.
They saw Amazon entering into the one cloud computing market where it had no game: “Hybrid” computing, the segment of the cloud where Microsoft dominates.
But a new report by UBS analyst John Roy points out that the true disruption of Outposts is this: Amazon will be putting its own home-grown data center hardware — originally designed for its own use — into customers’ private data centers.
He believes that Cisco and Dell could be hurt by the move, but Hewlett Packard Enterprise is at the highest risk.

Cisco, Dell and most especially Hewlett Packard Enterprise are facing yet another big threat from cloud computing giant Amazon Web Services, according to a new report by UBS analyst John Roy.

And the name of that threat is Amazon Outposts.

Outposts was among the scores of new products and services announced by Amazon at its giant customer conference in November. Outposts is a service where Amazon puts tenacles of its own cloud into a company’s own private data center, slated to be available on the second half of 2019.

An AWS Outpost is a hardware appliance, combining servers and storage, that Amazon will plunk into customers’ private data centers. The customer only rents their Outposts; Amazon manages it remotely. For IT teams, it means that they can manage their own computing infrastructure and their Amazon cloud infrastructure from the same interface, while still keeping some applications and data sequestered in their own servers.

By the same token, Outposts do integrate tightly with the main Amazon Web Services cloud, making it an easy way to transition from one to the other — another way to bring cloud holdouts into the Amazon fold.

Read: Amazon’s cloud is now embracing an idea that it spent almost a decade trashing — and it’s a big sign that Microsoft was right

This was such an unusual move for the cloud computing giant, that Outposts made a splash when it was announced.

The idea isn’t unique: Far from it. What Outposts does is called hybrid computing and it is exactly what all of AWS’s top competitors do, particularly Microsoft Azure. Hybrid computing means using the cloud for some stuff, and your own servers for other stuff. The likes of Microsoft and IBM have invested heavily in hybrid computing as a way for their customers to bridge their existing investments in the data center with the cloud.

For Amazon, however, they didn’t have such concerns — Amazon Web Services all but invented the modern notion of cloud computing, and didn’t have existing customers to support. As such, it spent a long time pooh-poohing hybrid cloud, choosing instead to focus its energies on the so-called public cloud.

So, when Amazon announced Outposts, the world was quick to notice that AWS is now moving into the last big cloud market that it had virtually (but not totally) ignored: hybrid computing.

Outposts is one of the results of …read more

Source:: Business Insider


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Amazon’s latest cloud product is dangerous for Cisco and Dell, but really scary for Hewlett Packard Enterprise, analyst says (AMZN, CSCO, HPE, DELL)

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