Andreessen Horowitz’s a16z podcast: Here’s what execs who led growth at Uber and HubSpot say tech entrepreneurs should focus on over the next two years to be successful

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In normal times, every company operates against some hypothetical growth model — a data-driven framework that describes how your product grows and how you acquire new users. These, of course, are not normal times. In the fallout from the pandemic, most founders and CEOs are in the process of completely revamping their growth models from the bottom up amid new and unpredictable consumer behavior.

This episode explores how to think about growth in turbulent times, according to two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies (in conversation with host Lauren Murrow). 

Lauren Murrow: Hi, and welcome to the a16z podcast. I’m Lauren Murrow. In normal times, every company operates against some hypothetical growth model — a data-driven framework that describes how your product grows and how you acquire new users.

These, of course, are not normal times.

In the fallout from the pandemic, most founders and CEOs are in the process of completely revamping their growth models from the bottom up amid new and unpredictable consumer behavior. 

This episode explores how to think about growth in turbulent times, according two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies. 

The discussion spans four sections: first, how to reassess your existing growth model, particularly when, as Balfour says, the data is “completely messed”; next, we drill down into strategy and tactics for surviving the current crisis and talk about how founders can pursue growth even in the midst of widespread uncertainty and cutbacks. Third, we’ll look ahead to discuss scenario planning and how leaders can forge a path forward. Finally, we’ll zoom out and assess the big picture: how various categories of company may be impacted long-term, how this crisis compares to 2008 (and what that means for early-stage founders), and the industries and business models that are now prime for growth. We begin by describing a typical a growth model and discuss how that fundamentally drives a company’s business strategy. 

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Brian Balfour: When we think about a growth model, the question is: How does one cohort of users lead to another cohort of users? And how are you answering that question in a way that describes not only how you acquire users, but the actions that they take in your product, what those actions generate, and how you reinvest whatever that output is back into generating new and returning users.

So within this model, you have hypotheses around the who, the what, and the why. Who are doing these actions, what are the actions they are doing, and why they are doing them? These are all fundamental hypotheses, whether you have them written down or not.

Andrew Chen: I think a very, very simple, simple shortcut version of this might be …read more

Source:: Business Insider

      

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