Apple’s subscription bundle is economical—but may not be enticing to those not already in its ecosystem

Apple announced its new subscription bundle Apple One

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Apple announced its new subscription bundle “Apple One” on Tuesday, per The Verge. The bundle tiers—priced between $14.95 to $29.95 a month—are relatively low-priced and feature the debut of Apple’s Fitness+ service, which will be $9.99 a month by itself and gives users access to digital training content for yoga, cycling, running, and more.

The tiers are as follows:

Individual: Subscribers pay $14.95 a month to access Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage. 

Family: This $19.95 tier includes everything from the individual bundle, but instead of 50GB of iCloud storage, users get 200GB, and they can add up to six family members to the account. 

Premier: At $29.95, subscribers get the full lot as well as Apple News+, Apple Fitness+, 2TB of iCloud storage, and add up to six family members to the account. For now, it’s only available in select regions (the US, UK, Canada, and Australia) where News+ and Fitness+ are or will be available.

Apple is banking on this new service bundle, but several of its existing services had messy launches. While Apple Music has been a success—we estimate that it will have 35.1 million US listeners this year—the hardware giant’s more recent services have not garnered rave reviews.

Apple Arcade launched and then quickly fizzled; Apple News+ received backlash for a messy rollout; and while Apple TV+ launched to some intrigue, it still lags behind competitors—we estimate it will have 18.8 million monthly US viewers in 2020 compared to Netflix’s 168.9 million—despite offering anyone who bought new Apple devices last fall a free yearlong trial.

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Source:: Business Insider


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