Claire Kittle and Kristin Juszczyk, two of the San Francisco 49ers most well-known — and fashionably adventurous — wives are launching a new YouTube show Thursday that invites fans to get a behind-the-scenes look at their personal journeys through the 2025 NFL season.
“Wife’d Up Mic’d Up” is an original new series starring Kittle, the wife of the team’s star end, George Kittle, and Juszczyk, whose husband is fullback Kyle Juszczyk, a news release said. With their show, they promise to give fans of football and of players’ wives and girlfriends (sometimes known as WAGS) a look into what it’s like to be part of such an enterprise.
From home to away games, Kittle and Juszczyk will showcase “everything from traveling and tailgating” and give “an unfiltered look into their lives with their family and closest friends.” The show will build towards the Super Bowl, which is being played on Feb. 8, 2026 at the 49ers Levi’s Stadium in Santa Clara.
“Growing up in a football crazed Midwest family football has always been such a huge part of my life, and that rings all the more true today,” Kittle said in a statement. Kittle, a former Iowa women’s basketball player, is now an entrepreneur, social media creator and co-host of the “Kittle Things” podcast with her husband.
“With this show I’m excited to take fans behind the scenes into our personal gameday moments,” she said. “We finally get to share all the details—big and small—that make this NFL experience so special to us.”
For her part, Juszczyk said that “football has truly changed my life.” She said: It’s brought me some of my favorite people, inspired me creatively, and taught me what it means to be part of something bigger than yourself.”
Juszczyk is referring to the career she launched in 2024, as a designer of unique, sports-themed outfits. Her career came about with her personal DIY hobby of designing and sewing game-day jackets and other apparel, using her husband’s repurposed football jerseys and other clothing. She became a fashion sensation and won an NFL licensing deal after she made a viral red puffer coat, with a Kansas City Chiefs insignia, that pop star Taylor Swift wore to a game in early 2024 to cheer on her boyfriend, Travis Kelce.
“I love channeling that same energy into fashion — finding new ways to celebrate the sport and the community that comes with it,” Juszczyk continued. “With this series, I’m excited for people to see the behind-the-scenes moments that make football so much more than just a game.”
Viewers can also engage with the show via “companion content” and social media platforms, the release said.