Abercrombie & Fitch is leaning into its New York heritage with the launch of its Fall 2026 campaign, “Denim Made Iconic.” Shot across SoHo and city subway cars by New York photographer Cass Bird, the campaign puts model, actress, and best-selling author Emily Ratajkowski center stage as the brand reimagines modern street style for the upcoming season.
Joining EmRata in the star-studded lineup are curvy fashion phenom Paloma Elsesser alongside New York Giants playmakers Jaxson Dart and Malik Nabers. Together, the frontliners showcase an energetic mix of fashion, sports, and NYC attitude—including a pic of EmRata wearing head-to-toe denim and a striped tie in front of the venerable Fanelli Cafe.
EmRata’s latest campaign taps into a massive wave of high-profile denim pushes across major fashion labels. Sydney Sweeney and Ella Langley recently headlined a campaign for American Eagle, and Hailey Bieber brought her signature street-style edge to Gap’s latest denim line.
Abercrombie’s latest collection focuses on versatile silhouettes and garment-dyed fabrications designed for all-day comfort. For men, updated Relaxed Straight and loose baggy cuts bring casual ease to fall wardrobes. Women’s highlights feature the High Rise Wide Leg, High Rise Barrel, Low Rise Ultra Loose, and High Rise Relaxed jeans.
“Abercrombie has been at the intersection of fashion, sport and culture throughout our entire 134-year history, and this denim campaign celebrates that heritage,” said Corey Robinson, brand president of Abercrombie & Fitch. The new Fall 2026 denim collection features 120 styles, including the viral Curve Love fit, available now.
Check out the Fall 2026 Abercrombie & Fitch denim campaign’s highlights above.