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Food trucks are finding a stage at Rose Parade 2025’s Floatfest

Are you looking to enjoy unique eats while taking a closer look at some of the floats featured in the Rose Parade? If the answer is yes, then Floatfest and its featured food trucks are just the thing.

For three days only immediately following the conclusion of the historic Jan. 1 Rose Parade, Floatfest, with a food fare presented by Go Bowling, kicks off with a reimagined experience with a culinary emphasis for visitors this year.

The food lineup for the Floatfest has a range of 15 curated trucks to satisfy even the most culinarily adventurous pallets.

Related: Want to see the 2025 Rose Parade floats up close? Now you’ve got a third day to do it.

Some of the featured trucks are The Tropic Truck, serving Caribbean-style seafood and meats; Chef Roy Choi’s Kogi food truck, dishing up flavorful Korean and Mexican-inspired dishes; and The Bison Burger Truck, offering you guessed it, bison burgers in addition to other BBQ favorites.

Other offerings include pretzels, a dessert-focused truck, melted sandwiched and Napoli-style pizza.

Along with offering visitors delectable bites and an up-close and personal experience at many of the floats, the event also features live entertainment and vendors.

Additionally, the onsite bar and beer garden will feature an exclusive cocktail, the Bayou Punch, a fruity rum-based cocktail to quench visitors’ thirst.

Kaiser Permanente will also have an exclusive photo opp with the Kaiser float, where attendees can get a close-up shot with all the details.

Related: From ‘Wicked’ to Trader Joe’s, which of these 15 floats will get people talking?

The event is in the Pasadena High School parking lot at 2925 East Sierra Madre Boulevard.

Floatfest kicks off Jan. 1, 2025, at 1:30 p.m. until. 5 p.m. Jan. 2 from 7 a.m. to 9 a.m. will be reserved for seniors and those with mobility limitations. It will then open 9 a.m. to 5 p.m. for regular hours. Jan. 3 is the final day for the float fest, and will be open 9 a.m. to 4 p.m.

Parking near the event is limited on a first-come basis; however, there will be a free shuttle service for those who park at off-site lots at Pasadena City College and the Pasadena City College extension lot.

The event is a cashless event, tickets are $25, and children under five are free. For more information on Floatfest and to purchase tickets, visit the website.

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