Even though “opposites attract” is a common notion, people are more likely to match on the dating app Hinge with potential partners that have traits in common with them.
A new study using data from Hinge suggests that similar educational backgrounds, religious affiliations, and even initials make matches more likely on the app.
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Even though “opposites attract” is a common notion, it turns out people are more likely to match on a popular dating app with potential partners who have various traits in common with them.
A recent study published in Frontiers in Psychology takes a look at data from the dating app Hinge and suggests that similarities can help in making romantic connections.
The study, by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge, analyzed the outcomes of over 421 million potential matches on Hinge to see how similarities in education, religion, and other traits visible on the app affected the likelihood of two people actually matching and having a conversation that included some indication of wanting to communicate outside the dating app.
Hinge is a dating app that presents users with a set of potential matches. Users see a photo of a potential match, and then choose to swipe right if they are interested in the person or left if they are not. If two users both swipe right on each other, indicating mutual interest, they are able to chat with each other in the app.
The study takes a look at how many potential matches actually expressed mutual interest, held a conversation, and exchanged some form of contact info (like a phone number) to allow for off-app communication. The authors defined the latter as an “effective match,” with the idea that a dating app like Hinge has done its job once two people start conversing elsewhere or meet in person.
In an unsurprising result for anyone who has used a dating app of this format, the baseline rates for conversations and exchanging contact info are very low. The study found that 0.51% of all the potential 421 million matches between heterosexual men and women in the data sample actually led to a conversation, and just 0.12% exchanged off-app contact info.
Of course, those low percentages still represent a large number of people connecting on the app. The study reported about 2.1 million conversations and 500,000 effective matches.
The main result of the study was that those effective match rates became quite a bit higher when users had various traits in common.
Education was one of those factors. The study compared users who said on their profiles that they attended a liberal arts college on the U.S. News and World Report’s annual rankings to users who attended a ranked non-liberal-arts college or a school not on the U.S. News rankings. When both respondents attended a ranked liberal arts college, the likelihood of them having an effective match was 34.6% higher than when one user attended such …read more
Source:: Business Insider