If your favorite AI-powered image generator were prompted to expand on Happy Gilmore’s “Happy Place,” it would probably spit out something about half as good as Honey Birdette’s new “Hole in One” campaign. Set amid the freshly cut turf of a golf course, models sporting bodysuits, bras, and other lacy looks saddle up in a cart, toss back martinis, recline on a putting green, and strike fierce poses in front of sand traps.
As for the collection itself, the luxe Australian lingerie brand is bringing out new takes on bestsellers while debuting two new looks. The headliner—seen on the model in repose surrounded by tap-ins—is the Whitney style, which returns in a Spritz floral orange with a three-piece set, stockings and matching bodysuit, alongside a trio of coordinating accessories including massage gel, a candle, and a “wellness toy.”
“Whitney has been one of our bestselling collections since 2018, and our customers continue to adore her,” said Chief Brand Officer Emma Caldicott of Whitney’s new hue. “This new colorway captures the feeling of summer and romance, while the golf course creates a striking contrast against the bright florals. Whitney has always balanced smooth, supportive construction with a sheer finish that still feels playful and effortless.”
Aluna, another fan-favorite style, returns in Jasmine Green with a three-piece set, stockings and bodysuit, finished with bespoke embroidery and crystal detailing. Fellow bestseller Charlotta is rendered in a deep burgundy scheme, with a three-piece set, stockings, bustier and a scanty thong.
Debuting in the Hole in One campaign are Miley and Lucia. The “festival-ready” Miley features a push-up bra and matching hot pants with crystal fringe beading in hot pink, while the posher Lucia is a described as a “day-to-night” set featuring an elegant dress, suspender, thong, brief, and bra.
Priced from $120 for bras to $485 for three-piece sets, the Hole in One-featured Honey Birdette collections drop in late July and August.