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Crowds at Creamfields were stunned when the man of the summer turned up on stage.
Internet phenomenon Ibiza Final Boss, aka Jack Kay, was brought out by DJ Patrick Topping during his set at the Cheshire dance festival yesterday.
Jack’s iconic ‘Battle of Hastings’ bowl cut hair do is now legendary – and it was in fine fettle as he swapped partying in £9million villas for the new Halo stage.
The 26-year-old Geordie became instantly famous earlier this month when a video of him dancing in the Spanish party capital went viral.
His perfectly sculpted beard, large gold chain, chunky sunglasses and pearly white veneers – not forgetting his medieval-style barnet – saw him bestowed with the nickname that’s become synonymous with Summer ’25.
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He soon cashed into his rise to fame by launching a cryptocurrency, dropping a track on Spotify, and landing a five-figure deal with a clothing firm.
Video from yesterday’s Creamfields set captured thousands of revellers swarming the stage, pointing their phones towards the stage to get a glimpse of Ibiza royalty.
Jack swapped his vest for a blue zip-up long-sleeved top, suggesting he’s taking a bit of time acclimatising to the UK’s cooler temperatures.
Brand and culture expert Nick Ede suggested Kay could make in excess of £250,000 after ‘capturing the zeigiest’ through deals and club tours while he also became the face of easyJet’s Ibiza holidays.
And who can forget the memes? Jack was turned into Lego and Simpsons-style characters, a Greggs gingerbread man, and a Henry vacuum cleaner.