Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their day job and start their own six-figure-plus business working for themselves.
She says that you can start your online business today, despite the novel coronavirus crisis, by explaining what you do, selling a solution, and talking to people about what service you want to provide.
Zhou also says to lead with free content to get clients on board, like through a YouTube channel or social media.
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“Is it OK to sell right now?”
I’d just gotten off a coaching call with some clients — men and women building their own online businesses — and this was the top concern on everyone’s mind.
I get it. No one wants to seem insensitive or be called out for being too “salesy” with everything going on in the world right now.
Want to know how I responded?
I said, “The point of a business is to provide a service that others are willing to pay for. Let me emphasize this: You are providing something that people want to pay for to help make their lives better. When you come from that place, you’re being of service. Not exploitative, negative, or insensitive.”
In short: Yes, it’s absolutely OK to sell right now.
If you’ve been wanting to start your own online business but have been holding back because you’re afraid that now might not be the right time, here are four tips to help you get started today:
1. Explain what you do
This is one of the most common mistakes that I see aspiring entrepreneurs make. They come up with a fancy-sounding description that sounds good but doesn’t have much substance.
In other words, it’s not clear what exactly the point of their service is.
No matter what’s going on in the world, this stays the same: If people don’t understand what you’re selling, how will they know whether or not they want to buy it?
Try using this simple statement instead:
I help [describe the people you help] get/have/be [describe the result you help with].
2. Sell a solution
A popular piece of motivational advice is to make sure you “charge your worth” as a new entrepreneur.
Here’s the unfortunate truth: Your clients don’t care about paying you your worth!
They care about the “worth” of the solution you provide. In other words, what result are they going to get from hiring you?
If you’re selling a service (like coaching) or an info product (like an online course), as the majority of my students do, what result will a client get from using that service or info product?
For example, if I hire a health coach, I’m not hiring them because I’m so excited about having 12 weekly calls with them. I’m hiring them so that I can lose weight. In this example, that weight loss is what I’m really paying for.
Instead of trying to sell people on your worth — which is a tough sell at any time, let alone during a pandemic — …read more
Source:: Business Insider