Kendall Jenner, although often on the go, is taking a moment to rest and reset as the new face of a global campaign for the “natural calming drinks” brand TRIP.
Launched in 2019 by husband-and-wife team Olivia Ferdi and Daniel Khoury, TRIP counts likes of supermodel Alessandra Ambrosio and singer Joe Jonas among the brand’s current celebrity ambassadors, with the company focusing on magnesium sparkling drinks, gummies and powders.
Jenner, who recently teamed with Adidas for a spring style campaign, counts herself as a longtime fan of the product. “I’ve been obsessed with TRIP for a while — the product is incredible, and I’ve always loved how elevated and intentional the brand feels,” she said in a statement. “It’s my favorite way to stay grounded and present in my daily routine — it tastes great and makes me feel amazing.”
One of the top Instagram supermodels of 2025, Jenner recently traveled to Venice with Armani Beauty and continues to innovate as an entrepreneur and the face of 818 Tequila, which now serves up a $200 premium bottle when Jenner isn’t sipping on TRIP drinks. Always on the move, she also invited Architectural Digest into what she called her “cozy mountain home” late last year, showcasing her dream abode designed alongside architect Kirby Lee.
Inside TRIP drinks, a signature blend of botanicals and magnesium team with a variety of tropical and citrus-forward flavors, with the brand expected to generate $200 million in revenue this year, in large part thanks to both its clear formulas and mission, plus TikTok-friendly pastel cans.
Partnering with Jenner was a natural fit, the company said. “Kendall perfectly embodies the way we think about calm today — not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self. She truly connects with our mission,” said Olivia Ferdi, TRIP’s CEO and co-founder.
TRIP, since launching late last year nationwide, can be found online and at Whole Foods, as well as the Jenner-approved luxury grocer Erewhon. For rare moments of calm for the former Calvin Klein campaign star, it seems TRIP might be the way to go.