Hi, and welcome to this week’s Influencer Dashboard newsletter!
This is Amanda Perelli, and I’ll be briefing you on what’s new in the business of influencers and creators.
First up, I got the scoop this week on changes happening within the world of YouTuber merch.
The prominent YouTube merchandise company Mad Merch is switching its strategy and cutting some influencer clients. Mad Merch has worked with top influencers like James Charles and Liza Koshy in developing branded merchandise like T-shirts and other accessories.
Now Mad Merch is shifting its focus to “select mega influencers” and retail stores, versus selling directly to consumers. In the past, Mad Merch has successfully sold influencer merchandise in stores like Target for clients like JoJo Siwa.
I spoke to Faizan Bakali, president and chief operating officer of Mad Merch’s parent company, Mad Engine (a top supplier for licensed apparel), who confirmed the change. Read the full post here.
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Artists are using TikTok to drive thousands of dollars in sales and find new customers
Business-savvy artists are using TikTok as a marketing tool to drive sales and attract commissions.
My colleague Dan Whateley spoke to four artists — Annie Morcos, Elizabeth Nigro, Bree Eral, and Alexandria Bishop — on how they have leveraged the app to generate thousands of dollars in new sales on the e-commerce platform Etsy.
Art-themed videos perform well to TikTok, with the hashtag #art appearing in 38 billion video streams and #artist driving 9.6 billion views to date.
“It’s really changed my little art world,” said Morcos, a graphic artist and animator. “I focus on TikTok now more than anywhere else.”
Read the full post on how artists are using TikTok to drive purchasers, here.
How influencers can make money on LinkedIn, according to a creator who has worked with brands like Adobe and PayPal on sponsored posts
Yes, LinkedIn influencers exist and can make real money.
I talked to Roberto Blake, who got his start on YouTube but has also worked with brands like Adobe and PayPal for sponsored LinkedIn posts.
Brand sponsorships are a top revenue stream for many social-media creators, but influencers often don’t think of LinkedIn as one of the platforms they can make money on.
Blake said he charges around $1,000 per sponsored post or article on LinkedIn, and any creator whose content is focused on career development, business, or an industry niche can potentially use the platform to earn cash.
Read the full post on how influencers can use LinkedIn to make money, here.
What else happened this week on BI Prime:
How much influencers get paid for sponsored posts on average with 41,000, 500,000, and over 1 million followers: Dan spoke to Marie Mostad, who cofounded the influencer marketplace Inzpire.me, which has a database of 12,000 creators. Mostad broke down how much influencers earn for a sponsored post, which depends on their follower …read more
Source:: Business Insider