Air Jordan sneakers can be a great investment right now.
Though Nike reported generally weak results for Q4 on Thursday, including a net loss of $790 million, the Jordan Brand soared to $3.6 billion in annual revenue.
ESPN’s Michael Jordan documentary “The Last Dance,” which wrapped on Sunday, helped raise prices of certain Air Jordan sneakers on the resale market.
Depending on the pair, it might make more sense to sell shoes right now as opposed to waiting for them to appreciate in value.
Experts from resale platforms Stadium Goods and The RealReal revealed which pairs of Air Jordans to hold or sell to make the most profit.
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Air Jordan sneakers are having a moment.
In its Q4 earnings call on Thursday, Nike reported generally weak results, including a net loss of $790 million, in part as a result of store closures across North America. The major exception was the Jordan Brand, which Nike CEO John Donahoe said “resonated deeply” in the quarter, soaring to $3.6 billion in annual revenue.
The recent launch of ESPN’s Michael Jordan documentary “The Last Dance,” which concluded on Sunday, was likely partially responsible for the renewed hype around Jordan’s merchandise as of late. While pairs from Michael Jordan’s iconic line with Nike that launched in 1984 have generally been known to sell for more than the average sneaker, the brand is currently hitting especially high price peaks on the resale market.
Since the launch of the series in April, luxury consignment platform The RealReal reported a 53% week over week increase during the two weeks following the launch in the average selling price for Jordan sneakers. StockX also reportedly saw similar effects, with a 63% jump Jordan Brand searches after the series premiere and orders jumping 90% higher on the day the series launched.
“I think seeing all the footage of Michael Jordan wearing the shoes refreshes everybody’s memory of how good they looked on his feet on the court,” said Zack Schlemmer, content manager at resale platform Stadium Goods. “And for the younger generation that never saw him play, it may be their first glimpse of the retros they’ve been wearing being used for their original purpose.”
Depending on the pair, it could make more sense to sell certain pairs of Air Jordans right now as opposed to waiting for them to appreciate in value. Business Insider consulted experts from resale platforms Stadium Goods and The RealReal, who revealed which pairs of Air Jordans to hold or sell to make the most profit.
Here’s what they had to say:
SEE ALSO: As Air Jordan sneakers skyrocket in value, these are the pairs that are most worth the investment, according to resale experts from Stadium Goods and the RealReal
SEE ALSO: A pair of Air Jordan 1s just sold for over half a million dollars at auction as the prices for the athlete’s sneakers surge
SELL: …read more
Source:: Business Insider