Novak Djokovic

Novak Djokovic is the biggest on-court earner in tennis.
The 31-year-old recently won the 2018 US Open, adding $3.8 million to his total career prize money, which is now at $119.1 million.
Djokovic has leapfrogged Roger Federer as the highest-paid on-court athlete in the sport’s history.
But Federer still considerably outearns his tennis rival when it comes to endorsements.

Novak Djokovic has just served a huge financial ace.

We’re not just talking about the windfall he received for winning the men’s US Open final on Sunday, but rather the fact that his $3.8 million winner’s check takes his total career prize money to a colossal $119.1 million.

That lofty sum means he has overtaken 20-time Grand Slam tennis champion Roger Federer as the sport’s highest earner, as the former world number one has banked $117.51 million in his trophy-laden 20-year career to date.

Djokovic has not won as many majors as Federer, but 13 of his 14 Grand Slam titles have arrived after 2010, so he has benefitted from significantly larger winner’s checks. Federer, by contrast, won 75% of his majors before 2010 — and therefore took home less prize money than champions do now.

“The players have played a key role in driving that growth,” ATP spokesman Simon Higson said, according to the BBC.

“The sport has seen significant increases in prize money levels over the past 10 years which have seen the players share in the overall commercial growth in the sport.”

Where Djokovic still lags behind Federer is sponsorship, as the Swiss veteran makes approximately $65 million a year through endorsements, according to Forbes.

Federer further boosted his earnings away from the court when he famously left Nike for Uniqlo, a lesser-known brand, earlier in the year. The deal is said to be worth $30 million a year.

Federer also endorses Credit Suisse, Rolex, and Moet & Chandon, amongst others.

Djokovic, meanwhile, receives around $22 million a year through sponsorship. His biggest partnership is with Lacoste, according to Forbes.

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Source:: Business Insider

      

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Novak Djokovic has overtaken Roger Federer for total career earnings with a staggering $119.1 million in prize money

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