Odesza coming to Boulder as Folsom Field will host two new concerts this summer

For the first time in more than two decades, Folsom Field will see new concert acts outside of Dead & Company this summer, including its first electronic music group.

“It’s going to be awesome. It’s going to be a great production and a lot of fun,” Ryan Gottlieb, University of Colorado Boulder senior associate athletic director said, adding, “It’s really cool to have shows with modern music that has a young audience and young fanbase.”

In October, CU Boulder announced singer Tyler Childers will be performing at Folsom Field on Aug. 17, whose music is a mix of country, bluegrass and folk. On Monday, the university announced the electronic group Odesza will perform on June 29. It will be the first electronic music concert ever held at Folsom.

“I think these shows are going to bring a new and unique vibe to Folsom and Boulder and they should both perform extraordinarily well,” Gottlieb said.

Don Strasburg, co-president of AEG Presents Rocky Mountains and Pacific Northwest, has been working with CU Boulder to find other concerts and opportunities after Dead & Co. had their last shows at Folsom in July.

“I’m really pumped,” Strasburg said. “This year, having two new artists that AEG Presents is bringing to the community, Odesza and Tyler Childers, are showing that there is a larger scope and breadth of entertainment that fits in Folsom Field and in Boulder.”

Odesza will be the first new act at Folsom since Dead & Co. started performing there in 2016. Before 2016, there was a 15-year period where no concerts were held at Folsom Field. However, the venue has a legacy of hosting some big-name musicians and bands, especially during the ’70s and ’80s, with concerts from acts like Fleetwood Mac, the Rolling Stones and Paul McCartney.

After Dead & Co. held its final shows at Folsom in July, CU Boulder said it sought to continue concerts by seeking new acts.

“We knew we would have to be creative to find some new stuff,” Gottlieb said.

Gottlieb said CU Boulder hopes to host anywhere from two to four or five shows a year. The university does profit from hosting concerts, and the revenue goes toward supporting a variety of departments on campus, including athletics, the CU Boulder Police Department, parking services and facilities management.

CU Boulder wants to program multiple summer events in the stadium, Gottlieb said, because of the impact on the university and the Boulder community, including hotels, restaurants and retail shops.

“Those groups just see such a massive lift when there’s a concert,” he said. “It’s great for us and it’s great for the community.”

The Visit Boulder Convention and Visitors Bureau conducted an economic impact report for the final three Dead & Co. shows. A $31 million direct impact was calculated, in addition to a $48 million total impact.

The direct economic impact includes direct spending by visitors, organizers, media and sponsors for purchases related to lodging, transportation, food and drink, retail and recreation. The total impact represents the indirect additional spending by local businesses and by employees through generated income. It also includes the spending that leaks outside of the local economy, due to the purchase of goods, services and raw materials by locals and event organizers.

Those calculations were run knowing that 44,000 people attended day one and two and 38,000 attended day three.

“Bringing large-scale events to Boulder brings a vitality that permeates all the aspects of the community,” Strasburg said. “And that vitality is ephemeral in the sense that it makes for fun things to do in the community, but it’s also financial because a lot of people come to the concert and spend money.”

John Tayer, president and CEO of the Boulder Chamber, said the chamber is looking forward to making sure the concerts are a positive experience for visitors, residents and businesses.

“We love the diversity of entertainment that CU is attracting to our community and the audiences that we enjoy welcoming to our restaurants, retail and hotel venues,” Tayer said.

Tickets for Tyler Childers are available online. Presales for Odesza start at 10 a.m. Wednesday and general sales start at 10 a.m. Friday. For more information or tickets, visit tinyurl.com/yz7tk2fr.

“Folsom field is special, Boulder is special, and we can’t wait to spend more time there this summer,” Strasburg said.

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