Overwatch League trading cards? Blizzard enters multi-year deal with Upper Deck originally appeared on nbcsportsphiladelphia.com
Overwatch League fans will soon be able to begin collecting cards of their favorite players following the announcement of a multi-year collectibles licensing deal between Activision Blizzard and Upper Deck.
Multi-million dollar brand deals, jersey sales, and geolocalized teams are just a few of the many ways that Activision Blizzard is mirroring elements of traditional sports with the Overwatch League.
With this trend in mind, it isn’t too surprising to see the Overwatch League expand into the realm of collectible trading cards as a natural transition.
The partnership with Upper Deck is the first of its kind in the esports industry and will not only see the production of trading cards but also other pieces of memorabilia, including is not limited to stickers, prints, and posters among other items for the franchised league.
In the announcement, Jason Masherah, President of Upper Deck, stated:
“We are very excited to collaborate with the Overwatch League for our first esports deal and to deliver new and innovative products to Overwatch League fans everywhere. This is a great way to celebrate Upper Deck’s 30th anniversary, and we look forward to working with the talented team at Activision Blizzard for many years to come.”
When will they be available?
While many players have come and gone since the start of the Overwatch League in 2018, fans will be pleased to know that the first set to be released on June 19 will feature players and teams from the inaugural season in addition to those currently competing in Season 2. To add some extra incentive for pack sales and satiate the desires of dedicated collectors, each pack will also have the potential to include “rare cards” featuring player autographs.
In the meantime, fans have already begun to create their own versions of player trading cards as we all await the launch date of the first set.
“Collaborating with Upper Deck allows the Overwatch League to offer fans everywhere the opportunity to collect and trade exclusive cards and collectibles – featuring their favorite teams and players – that can be cherished for years to come,” commented Daniel Siegel, Head of Esports Licensing at Blizzard Entertainment. “This is an awesome milestone for our companies, and for esports as a whole.”
Upper Deck is just the latest company to join a growing list of Overwatch League partners which include major mainstream brands such as the league’s official beer sponsor, Bud Light, OMEN by HP, Intel, T-Mobile, Coca-Cola, Toyota, and State Farm.
Source:: Daily times