Uncle Tetsu, a Japanese cheesecake bakery, first opened in 1985 in Fukuoka, Japan, and has since grown to more than 70 shops in four continents.
With locations in California and one in Hawaii, Uncle Tetsu’s first venture into the US East Coast is its Manhattan storefront.
Its signature fluffy cheesecakes are light, airy, and have a distinct jiggle thanks to a concoction of eggs, flour, and cream cheese.
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Lisa Paradise: The fluffy wobbly Japanese cheesecake has taken the world by storm in the past couple years. You’ve never had one quite like this. Uncle Tetsu’s has been selling the signature dessert in Japan for over 30 years. People have been lining the streets of Times Square to get a taste at its first east coast storefront.
Customer: I saw it on social media and I wondered what it’s like. So I passed them when they first opened, I saw a huge line. Waited a few days and I was like, I have to try it. So I did and it’s really good.
Lisa: Uncle Tetsu first opened up shop in 1985 in Japan selling jiggly airy fluffy Japanese cheesecakes. And since then has sought to take over the world, opening up shops in China, Pakistan, Canada, and they are finally available right here on the American east coast. And of course, the first shop that they opened up was right here in Times Square. So naturally I had to go check it out. Now, Uncle Tetsu isn’t the first souffle cheesecake in the game. The concept has been around since the 70s in Japan. And in New York alone there are more than a few bakeries dishing out wobbly cheesecakes. But with about 75 shops across Asia, Uncle Tetsu’s is a household name overseas. With an airy structure that melts in your mouth like cotton candy, these desserts make for Insta-gold. Just look at that jiggle.
Lisa: And it’s all completed with a signature touch.
Luca Settembrini: This is Uncle Tetsu’s face. Uncle Tetsu actually looks like this. I think Uncle Tetsu became such a global phenomenon because no matter where you go people love sweets. Every culture loves sweets. Uncle Tetsu’s dream was to always open in New York, since New York is known for New York style cheesecake. He’s teaching people and allowing them to understand that Uncle Tetsu Japanese cheesecake is not as dense and heavy, it’s kind of a fun whimsical type of feeling that brings out your inner childhood even as an adult.
Customer: I’ve always wanted to try the Japanese cheesecake that everyone’s raving about. So I decided to come by, and stop by before I head home.
Lisa: What about it drew you in?
Customer: Everything. The videos of how they make it, the fluffiness.
Lisa: What are you most excited about?
Customer: Trying the first bite.
Lisa: A mix of perfectly fluffy meringue, and a traditional sour cheesecake, an Uncle Tetsu’s cheesecake begins with 30 eggs whipped to stiff peak in a giant mixing bowl. Then the chef …read more
Source:: Business Insider