Calvin Klein has revealed the latest installment of its Fall “Feel the Fit” denim campaign starring Tony Award-nominated actress Sadie Sink.
The twenty-four-year-old beauty, who rose to fame in Netflix’s Stranger Things, appeared in the film The Whale, and earned a Tony nomination for her role as high schooler Shelby Holcomb in John Proctor Is the Villain, brings her signature style and attitude to Calvin Klein denim in the sultry shoot.
Directed and photographed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes where slipping into her Calvin Klein jeans sparks an immediate shift in energy. The actress can be seen shimmying into her Calvins in the brand’s video kick-off clip, scored to Willa Ford’s 2001 dance-pop hit, “I Wanna Be Bad.”
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said in a statement shared by the brand. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
For fall, Calvin Klein has introduced a range of denim fits, including the classic 90s Straight Jean in fresh washes, the Low Rise Baggy Jean with a low, loose fit, and the High Rise Loose Jean offering a sleek, body-defining silhouette in rich dark rinses. The campaign launches across Calvin Klein retail stores, calvinklein.com, and social platforms, with one final chapter remaining in the multi-part series.
Sink’s rollout follows the denim campaign’s kickoff last week featuring pop star Tate McRae. The Canadian singer, songwriter, and dancer, who became famous as a contestant on So You Think You Can Dance: The Next Generation, transformed her Calvin Klein video through movement and dance.
This multi-chapter launch sits alongside several major celebrity model denim drops this season. Emily Ratajkowski recently fronted a high-profile campaign for Abercrombie & Fitch, while Sydney Sweeney and “Choosin’ Texas” hitmaker Ella Langley joined forces to anchor American Eagle’s fall lineup, and Hailey Bieber showcased new seasonal looks for Gap. Check out Sink’s stunning new CK shoot above.