Shinola, the Detroit-based watchmaker and accessories brand celebrated for its fine craftsmanship, is bringing back a fan favorite: the Detrola. But this isn’t the same watch you remember that first launched in 2019.
Refreshed with mechanical upgrades, the new Detrola is officially joining the ranks of the brand’s flagship Runwell collection, a fitting home for a timepiece that embodies the spirit of American-made design.
Since its initial debut, the Detrola captured a loyal following with its playful, vibrant aesthetic and accessible price point. The 2025 version maintains that fun-loving spirit while embracing the durability and expert design that define Shinola’s core philosophy. Designed and assembled in the heart of Downtown Detroit, this watch is designed as a testament to the brand’s commitment to quality and innovation.
The new Runwell Detrola will launch in five eye-catching colorways: Black, Black Multicolor, Blue, Cream, and Peach. Each style is a nod to iconic American designers like Charles and Ray Eames, Josef Albers, George Nelson, and Isamu Noguchi, bringing a touch of cultural artistry to your wrist.
The watch features a sapphire crystal and a stainless steel core, ensuring both a captivating look and the rugged, made-in-the-USA quality Shinola is known for. This entry-level watch from the Detroit brand will be available beginning August 15th for $450 at Shinola.com and in Shinola stores nationwide.