Starbucks ties up with Impossible to sell a new plant-based breakfast sandwich on revamped summer menu

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Screenshot 2020 06 23 at 1.37.45 PM

Starbucks is selling a plant-based sandwich as part of a collaboration with Impossible Foods.
The coffee giant’s revamped summer menu also includes non-dairy drinks, oatmeal, and vegan bagels.
The menu reflects Starbucks’ efforts to become a more sustainable company.
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Starbucks has partnered with Impossible Foods to add a new plant-based breakfast sandwich to its summer menu.

The new breakfast item, available from Tuesday, June 23, will join a list of other plant-based options on the revamped menu, including non-dairy drinks, oatmeal, and certified vegan bagels.

Available in most US locations, the “Impossible Breakfast Sandwich” is made with a cage-free fried egg and cheddar cheese on ciabatta bread, Starbucks said in a press release.

Starbucks did not disclose a price for its new sandwich.

In January, the coffee chain set a multi-decade goal of becoming a more sustainable, “resource positive” company. Dr. Patrick O. Brown, founder and CEO of Impossible Foods, said Starbucks’ “commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations.”

Previously, the company collaborated with Beyond Meat to roll out a plant-based sandwich in Canada.

Beyond Meat’s partnership extended to a new menu that debuted in China as Starbucks’ stores were slowly reopening following the COVID-19 outbreak. Meat-alternative products are yet to take off in the same way in China as in the US and Europe.

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Source:: Business Insider

      

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