Sydney Sweeney and Ella Langley are celebrating “low-rise season” with a new batch of American Eagle denim campaign images.
The Euphoria actress is joined by the “Choosin’ Texas” hitmaker in showcasing denim-heavy looks that show off the fashion brand’s latest midriff-baring jeans. The sultry stars modeled a range of jean cuts—from skintight to boot-cut—styled with t-shirts, tank tops, and denim shirts.
“Denim on denim is always in,” Sweeney sagely declared on her Instagram Stories.
The new campaign arrives nearly a year after Sweeney’s headline-hogging July 2025 AE debut, which ignited controversy after its “great jeans” slogan “was accused of promoting eugenics, though both Sweeney and the retailer defended the original campaign,” points out Page Six.
American Eagle later said the much-debated ads were “always about the jeans,” while Sweeney shot down the would-be scandal in November, telling GQ that the response baffled her. “I did a jean ad,” she said. “I love jeans!”
The entrepreneurial Syrn lingerie founder also told People that she’s “against hate and divisiveness,” adding that her earlier decision not to address the controversy had “only widened the divide.”
Sweeney later resumed her buzzy partnership with the style brand with French Alps vacation photos and a jean shorts shoot called “Syd for Short.”
The “Great Jeans” campaign became American Eagle’s most successful ever, and CEO Jay Schottenstein famously told the Wall Street Journal that Sweeney “is worth every single dollar that we invested.”
Check out the latest AE looks from Sweeney and Langley above.