Tate McRae is heating up Calvin Klein‘s Fall 2026 “Feel the Fit” denim campaign, bringing her signature high energy moves to the brand’s signature denim line.
Directed by Carlijn Jacobs, the eye-catching campaign features the Canadian pop darling transforming everyday settings through dance, supermodel-worthy gazes and impressive physical poses.
Set to Dee-Lite’s classic dancefloor banger “Groove Is In The Heart,” the visuals expertly channel ’90s Calvin Klein vibes as McRae dances up a storm in her new campaign video.
“I’ve always been a fan of Calvin Klein jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said McRae in a statement. “This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
The denim campaign introduces three key silhouettes for Fall 2026: the Low Rise Baggy Jean in a refined dark wash, the High Rise Loose Jean in an indigo rinse, and the revived 90s Straight Jean in true blue and washed tones.
“Denim has always been at the heart of Calvin Klein, shaping our distinct point of view on confidence, sensuality and self-expression,” added David Savman, Global Brand President of Calvin Klein. “‘Feel the Fit’ brings that legacy to life for a new generation in a way that feels unmistakably Calvin Klein and entirely current.”
McRae’s rise on the music charts mirrors her new-found fashion trajectory. The 23-year-old star’s debut studio album, I Used to Think I Could Fly (2022), landed at No. 13 on the US Billboard 200 anchored by the hit single “She’s All I Wanna Be”.
McRae followed up with 2023’s Think Later, which reached No. 4 driven by the global smash “Greedy,” before ultimately securing her first Billboard 200 chart-topper with her 2025 album So Close to What featuring hit tracks like “Sports Car”.
McRae’s new denim drop is just the latest high-profile jeans campaign featuring a major celebrity model in recent months. Notable collabs have included Emily Ratajkowski’s Abercrombie campaign, Sydney Sweeney and Ella Langley’s denim shoot for American Eagle, and Hailey Bieber’s jeans collaboration for Gap.