Adidas has officially launched Originals Sport, a brand-new activewear collection bridging streetwear aesthetics with high-performance workout gear, and they’ve enlisted rising pop singer Tate McRae as the brand’s signature campaign star.
Inspired by the classic Superstar tracksuit, the line features bras, leggings, tanks, onesies, and layering pieces designed to support movement, comfort, and personal expression both in the gym and beyond.
McRae fronts the athleisure campaign alongside artist Emilia Mernes and pro volleyball player Harper Murray. McRae has lately been building on her explosive career momentum following her hit third studio album, So Close to What, which debuted at No. 1 on the Billboard 200 chart and spawned her massive Miss Possessive arena world tour. The Canadian singer-songwriter is currently back in the studio working on her highly anticipated fourth album.
“For years, there was an expectation that serious training came with a certain uniform,” said Lisann Costello, VP Product Design Partnerships & Sports Marketing at Adidas.
“Originals Sport brings together the style heritage of adidas Originals with the performance expertise Adidas is known for, allowing women to train without compromising between performance and self-expression.”
The full Adidas Originals Sport collection is available now online at adidas.com and in select retail stores worldwide