The business genius of Travis Scott: How the rapper built a nearly $40 million net worth through music and lucrative partnerships with brands like Nike and McDonald’s

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Rapper Travis Scott has many talents. He writes, produces, and performs music, with notable hits like “Sicko Mode” and “Antidote.” Scott also has his own record label, Cactus Jack Records.

Beyond the music industry, Scott has designed clothes and shoes, collaborating with major brands like Nike.

In April 2020, Scott hosted a series of free virtual concerts on the popular video game Fortnite. Over 27 million fans tuned in and the three-day event led to a massive boost in Cactus Jack merch sales, Forbes reported. 

Most recently, Scott partnered up with McDonald’s to create the $6 Travis Scott meal — a Quarter Pounder with cheese, bacon, and lettuce, and medium fries with BBQ Sauce, and a Sprite. McDonald’s released the meal on September 8 and it will be available until October 4.

Around the same time, Scott released Cactus Jack merch inspired by McDonald’s. Some items included a $250 pair of denim shorts and a $90 body pillow in the shape of the chicken nugget. Scott also stars in a commercial about the meal.

Business Insider obtained a survey of more than 700 members of McDonald’s independent National Operators Association stating that many franchisees opposed the deal because of some of Scott’s more explicit lyrics. 

In an interview with Business Insider, McDonald’s Chief Marketing Officer Morgan Flatley said that the brand collaborated with Scott to reach a younger audience. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said.

Here’s how Travis Scott built his brand and makes his fortune.

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Musician Travis Scott has an estimated net worth of about $39.5 million, per Forbes. His revenue comes from a combination of producing music and merch, touring, and partnering with major brands like Nike and MLB team Houston Astros.

Sources: Forbes

Scott grew up in Houston, Texas. He comes from a family of musicians and has been involved with music since high school. He attended the University of Texas at San Antonio for two years before dropping out to focus on his career.

Source: Rolling Stone, GQ

Scott was in a relationship with Kylie Jenner from April 2017 to October 2019. The two share a child, Stormi Webster, who was born in February 2018.

Source: Insider

 

Scott signed with Epic Records in 2012 and released his debut album, “Rodeo”, in 2015. In 2016, he released “Birds in the Trap Sing McKnight,” followed by “Astroworld” in 2018. His 2019 Astroworld tour grossed $53.5 million.

Source: Spotify, Mic, Forbes

Much of Scott’s income comes from his collaborations with major brands. In September 2020, he announced a month-long partnership with McDonald’s.

Source: Forbes, Business Insider, Forbes

The collaboration includes Scott’s new McDonald’s-inspired merchandise under his label, Cactus Jack, custom t-shirts for employees, the $6 Travis Scott meal, and a new advertisement featuring Scott …read more

Source:: Business Insider

      

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