TikTok users react to proposed Oracle deal: What’s Oracle?


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As business software giant Oracle tries to become “a trusted technology provider” for social media phenomenon TikTok, users of the app shared a similar reaction: Oracle who?

Oracle, the enterprise software company, confirmed on Monday that it was part of a high-profile bid for TikTok, which was facing a looming deadline imposed by the U.S. government to sell. The U.S. and China still have to confirm the deal, which stops short of an actual sale, before the it can be completed.

The agreement has some industry analysts scratching their heads. Why would a legacy enterprise software company chase TikTok, a social media app made popular by teens who create viral dance challenges? The answer has some analysts speculating that Oracle wants to serve as TikTok’s cloud data center provider. Meanwhile, half a dozen TikTokers interviewed said they knew little to nothing about Oracle, known for its very unhip database software.

“I heard about Oracle [for the first time] literally yesterday,” said Chelsea Dagrella, a 21-year-old TikToker from Syracuse, NY. 

Kara Billington, a 16-year-old TikTok user from Richardson, Tex., said she wasn’t sure what Oracle does, but the name sounded familiar. “It’s a big company,” she said. “I really don’t know too much about it though.” 

TikTok’s proposed deal comes just days before the Sept. 20 deadline imposed by President Donald Trump. Citing national security concerns, Trump said TikTok’s owner ByteDance, based in China, needed to sell the app or shutter its U.S. operations. Since then, the app received bids from big companies including Microsoft and Walmart as well as Oracle. However, the final proposal involving Oracle falls short of a sale, and it’s unclear whether it will be enough to appease the White’s House or pass muster with China’s government.

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In a statement, Oracle provided few details about the proposed TikTok partnership. It merely said that “Oracle has a 40-year track record providing secure, highly performant technology solutions.”

For TikTok, the proposed deal potentially means the company can continue operating in the U.S. TikTok is also expected to establish a U.S.-based headquarters, where it would employ 20,000 people. For Oracle, the deal adds a big-name company to its roster of “partners”.

But for TikTokers, the deal means next to nothing. Users say they just want to be able to continue creating and watching video clips featuring users lip synching, dancing, and doing short comedy skits. 

“If it continues being the same, then it’s fine,” said Diana Terrazas, a 19-year-old TikTok user in Dallas who spends hours every day watching new videos. 

Many TikTokers echoed the sentiment. For them, their concern boiled down to the user experience. They want the app’s algorithms to continue to recommend videos based on their interests, to help boost the videos they make, and to steer clear from filling their feeds with ads (or pitches for business software).

Kathryn Baxter, a 16-year-old from Richardson, said TikTok is …read more

Source:: Fortune


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