US adults are not ready to return to the movies, which may not bode well for other in-person events

Many US adults are not ready to return to the movies

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New Morning Consult data found that 64% of US adults surveyed in August 2020 would feel uncomfortable visiting a movie theater in September. For example, Christopher Nolan’s latest film “Tenet” hit US theaters over the weekend, and while some fans were reportedly willing to cross state lines to watch it, the movie grossed $30 million less than analysts had predicted, per The New York Times. 

This news doesn’t bode well for the box office—and perhaps other in-person events in the US. Other nations have entered a new normal that more closely resembles pre-pandemic life—China’s box office reportedly recovered, and France is seeing economic activity at 95% of pre-outbreak levels in Q3, per the country’s National Institute of Statistics and Economic Studies.

But the US death toll continues to climb, and unemployment rates are still dire. As fall approaches, bringing a likely second wave of the pandemic, the lack of willingness to go to the movies isn’t reassuring. That could be a broader indicator of attitudes toward other kinds of live or in-person events.

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Source:: Business Insider


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