YOUTUBE MONEY STATS: Data from 26 creators reveals how much they earn per view, per month, and on videos with 1 million views

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Shelby Church influencer

YouTube creators who are part of the Partner Program can monetize their videos with Google-placed ads and often it’s a big chunk of their overall income.
But the amount of money different creators make per view varies based on a variety of factors like content category and viewer demographic.
Business Insider spoke with dozens of influencers who broke down how much they’d earned per view, and what they made on videos with 100,000 and 1 million views.
Some also shared their monthly and yearly incomes, as well as their highest-earning videos of all time.
Subscribe to Business Insider’s influencer newsletter: Influencer Dashboard.

This is the latest installment of Business Insider’s YouTube money logs, where creators break down how much they earn.

Influencers who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

But how much do they make?

Many factors — like whether a video went viral, or whether the audience that watches their content is valuable to advertisers — will determine what a creator earns per paycheck. YouTubers are paid out monthly and either receive a check by mail or direct deposit.

To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for Partner Program.

Making money through Google-placed ads isn’t the only form of revenue for these digital stars. Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.

But revenue from Google ads is a big chunk of many YouTube stars’ incomes.

Over the last few months, Business Insider has spoken with dozens of YouTube creators about how much each of them earn on average per view (their CPMs), and on videos with 100 thousand, 1 million views, and even 150 million views.

Some also shared with us their monthly and yearly incomes from YouTube, as well as their highest-earning videos of all time.

Here’s a comprehensive breakdown of what they said:

How much YouTube pays per 1,000 views (CPM)

For every 1,000 views, creators get paid a certain CPM rate by YouTube. But no creator consistently has the same CPM.

Advertisers usually pay more for an informative, business-related video than a vlog-style video. The rate can also depend on seasonality, with lower CPM rates at the start of the year and higher ones toward the end.

Some subjects, like talking about money on YouTube, often can boost a creator’s CPM rate by attracting a lucrative audience.

We spoke with 16 YouTube creators on how much money they earn on average for every 1,000 views.

Here’s what they said:

Jimmy Ton (30,000 subscribers) — between $2 and $4, he told Business Insider in April.
Shelby Church (1.5 million subscribers) — between $2 and $5, she told Business Insider in January.
Thomas Game Docs (177,000 subscribers) — between $3 and $5, he told Business Insider in …read more

Source:: Business Insider

      

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