The PGA Tour announced Monday that Cadillac has signed on as the title sponsor of its newest Signature Event, the Cadillac Championship, marking the luxury automobile brand’s return to Tour golf after nearly a decade away. The multi-year agreement will see the tournament take place at Trump National Doral’s historic Blue Monster course in Miami from April 27-May 3, 2026.
Cadillac’s involvement signals a major boost for the PGA Tour’s schedule and highlights the brand’s long-standing connection to professional golf. This marks the first time Cadillac has held naming rights on a PGA Tour event since its previous stint as sponsor of a World Golf Championships event at Doral from 2011-2016.
A Homecoming at Trump National Doral
The Blue Monster at Trump National Doral is one of the most storied venues in American golf, having hosted PGA Tour events continuously from 1962 until 2016 and returning to the schedule in 2026 with this Signature Event. At its height, the property staged the WGC-Cadillac Championship, an elite invitational that drew the sport’s top stars, including multiple victories by Tiger Woods and other legends.
“For more than half a century, Trump National Doral has been lucky enough to host the PGA TOUR, and the WGC-Cadillac Championship has been a big part of that story,” Eric Trump, executive vice president of The Trump Organization, said. “We are excited to welcome Cadillac back – an iconic brand and a longtime friend – for the Cadillac Championship at Trump National Doral, one of the most celebrated golf destinations anywhere in the world.”
PGA Tour CEO Brian Rolapp lauded the partnership, calling Cadillac “a world-class brand whose partnership with the PGA TOUR is synonymous with Trump National Doral.” He highlighted the return to Miami as a welcome addition to the Tour’s growing roster of Signature Events and a way to bring competitive golf back to a city with deep ties to the sport.
What the Cadillac Championship Means for the Tour
The Cadillac Championship will be one of the Tour’s $20 million Signature Events on the 2026 schedule, slotting into a prime spring window between The Masters and the PGA Championship. Signature Events are a tier above regular Tour stops, offering elevated purses, enhanced fan experiences, and typically drawing stronger fields due to their prestige and financial rewards.
The event will be broadcast across major outlets including CBS/Paramount+, Golf Channel, PGA TOUR LIVE on ESPN+, Sirius XM, and the Tour’s World Feed, giving fans global access to what promises to be a marquee stop on the calendar.
The Championship’s return at Doral also reinstates a strong traditional stop in a major golf market.
A Legacy Sponsorship Reimagined
In the years since Cadillac’s departure, the Blue Monster remained a respected but dormant venue on the PGA Tour schedule, with the event eventually moving to Mexico City and later other locations. LIV Golf held events at Doral from 2022-2025, but the course now returns to its PGA Tour roots with a renewed identity and a luxury partner.
“The Cadillac Championship builds on our legacy with the PGA Tour while connecting with luxury customers through culturally significant events,” John Roth, Cadillac global vice president, said. “From our presence at Monterey Car Week to Cadillac Racing’s relentless pursuit of victory, we create iconic experiences that celebrate performance, craftsmanship and innovation, elevating the sport, its athletes and our brand.”
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