Jake Paul recently announced a new collaboration between his bodycare brand, W, and well-known clothing brand Von Dutch. The news comes less than a month before his highly anticipated boxing bout against Anthony Joshua. The fight takes place at Kaseya Center in Miami on Dec. 19, and streams live on Netflix.
The partnership with Vonn Dutch’s streetwear platform, Von Dutch Loves, centers on a exclusive capsule collection. The line aims to mix a bold throwback style with a modern feel. Paul enters a huge moment in his boxing career, and the added attention helps the new collection gain traction.
The YouTuber-turned-boxer is taking a clear step up in competition, as Joshua is a former two-time heavyweight champion. The Englishman is expected to be a massive favorite but that hasn’t stopped Paul from believing in himself.
Paul is bringing that same mentality to his collaboration with Von Dutch. He expressed excitement about working with the brand and said that this capsule collection promotes confidence.
“Von Dutch always stood for being unapologetically yourself and that’s exactly what ‘W’ is about,” Paul said in a press release. “This collab celebrates winning energy and personal expression. It’s fashion with purpose and gives you confidence to back yourself and bring that positivity to everything you do.”
The limited edition pre-sale begins on Nov. 24. Fans who sign-up before the product drop on Nov. 25, will receive the first chance to purchase the collection. They will also receive exclusive early access to signed merchandise from Paul.
Von Dutch Designer Reacts to Partnership with Jake Paul
Von Dutch designer Lindsey Falack also reacted to the partnership and spoke positively about the collection blending both boxing and streetwear. She noted that Paul joining forces with Von Dutch was a perfect match.
Falack explained her design approach for the project. She aimed for a clean look but also wanted a strong modern twist.
“I designed the Jake Paul x Von Dutch Loves collection to bring Jake’s edge into Von Dutch’s world without losing either identity. The goal was to make it clean and wearable but still loud in its attitude,” Falack said in a press release. “Jake’s boldness and Von Dutch’s history of pushing boundaries naturally fit together. This collection reflects that intersection; heritage and hype, stripped down to the essentials.”
How Much Will Paul x Von Dutch Collection Items Cost?
The limited-time Paul x Von Dutch capsule collection features several items at varied prices. The line remains affordable when compared to some other brands.
The trucker hats come in navy, black suede, dark brown suede, and brown suede with a yellow logo. Each will cost $70. A limited W x Von Dutch collab sweatshirt costs $85. A pinstriped muscle tank top will cost $76.
The collection also includes a Von Dutch Varsity jacket with W’s neon logo. That jacket costs $157.
In a press release, Falack highlighted the importance of W‘s neon logo.
“The neon yellow ‘W’ logo comes straight from Jake’s brand; it’s a punch of color that’s a reminder to back yourself, bring your best, and turn every moment into a win.”
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